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Tag Archives: Client

Agency Solutions offered by Mumbrella 360 Manifesto

Agency Solutions from Mumbrella 360 Manifesto – People, post-broadcast planning, agency and media owner relationships, social media, client and agency relationships, data, technology and systems, remuneration.
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Why self assessment surveys are flawed in client / agency relationships

Share Tweet +1 ShareWhen British drivers were asked to assess driving ability in a survey: 1. 40% rated the overall standard of driving as bad but only 2% rated their own driving as bad 2. 24% rated the overall standard … Continue reading

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Challenges facing marketers in managing their agency relationships

Share Tweet +1 ShareThis is a modern marketing fairytale I presented on August 19 2010 at the AANA Hothouse on Agency / Client Relationships held at Cockle Bay, Sydney, NSW. (Photos of the day) It tells of the challenges marketers … Continue reading

Posted in agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation | Tagged , , , , , , , , , , , | 2 Comments

Making agency RFP’s even easier

Share Tweet +1 ShareGetting three proposals for your RFP has never been easier than now using The Third Bid. Check it out. “In this day and age of client service oriented business, the need for multiple vendors has become vital … Continue reading

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The key foundations of a new client agency relationship

Share Tweet +1 ShareI met Casey Jones from Brief Logic at the ANA Financial Management Conference in Florida. Casey is ex-Dell VP Global CMO and the person responsible for WPP establishing Enfatico. Now Casey is focusing on the inputs into … Continue reading

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How do your agencies see you and your marketing team?

Share Tweet +1 ShareEveryone sits in meetings discussing work in progress, presenting concepts, discussing ideas, providing feedback etc, but how does your agency or agencies really feel. Here is a very clever view of the relationship from the agency’s perspective … Continue reading

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Can you handle the truth on agency – client relationships?

Share Tweet +1 ShareOkay, this is a little over the top, but it makes you consider the concept of a great relationship when it comes to your creative agency. Do you want an agency that just meekly executes your every … Continue reading

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