Does this spell the end of location shoots for TVCs?
Advances in green screen technology could see the end of many location shoots for TV commercials. Are TVC producers ready to make the move?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
clive duncan Tag
How to improve your actor contracts for television performances
The inclusion of a simple clause in the special conditions section of the MEAA contract can save an advertiser a considerable amount of money.
The trouble with TV commercial production contracts
The two most common contracts used by agencies for TV commercial production have serious flaws. Are you paying too much for your TVCs?
The best producer model for TV advertising production
There are several possible producer models available in the TVC production process. Here are 6 considerations when deciding which is best for you.
Marketers should set production budgets or pay the consequences
Not setting advertising production budgets will make it difficult to balance great creative work with enough media budget to make sure people will see it.
The unexpected pitfalls of regional TVC production
Gaining cost efficiencies in TVC production by consolidating your production across a region can have unexpected pitfalls as explained here.
Keanu Reeves asks whether 35mm film is better than digital capture
Check out this great documentary by Keanu Reeves which looks at the differences between 35mm film and digital capture when viewed side by side.
Some potential hidden costs in shooting your television commercials overseas
If your agency suggests shooting your television commercial in some exotic location, there are several production cost drivers that you need to consider.
Is film dead for making television advertising commercials?
Many of the features that made 35mm film superior to digital media are being quickly superseded by technology. Clive Duncan discusses the move to digital here:
Challenging the payment terms for television commercial production services
Clive Duncan of TrinityP3 discusses television commercial production costs and how they can be reduced with a client based contract that is fair and reasonable.