Clive has spent all his working life in the film and television industry and was invited to join the TrinityP3 team as their TV production senior consultant. Clive has the unique advantage of having hands on experience at almost every level of TVC production and understands the complex relationships required to produce creative and cost effective TVCs. View Clive's full bio here
The inclusion of a simple clause in the special conditions section of the MEAA contract can save an advertiser a considerable amount of money.
There are several possible producer models available in the TVC production process. Here are 6 considerations when deciding which is best for you.
Not setting advertising production budgets will make it difficult to balance great creative work with enough media budget to make sure people will see it.
Check out this great documentary by Keanu Reeves which looks at the differences between 35mm film and digital capture when viewed side by side.
If your agency suggests shooting your television commercial in some exotic location, there are several production cost drivers that you need to consider.
Many of the features that made 35mm film superior to digital media are being quickly superseded by technology. Clive Duncan discusses the move to digital here:
Clive Duncan of TrinityP3 discusses television commercial production costs and how they can be reduced with a client based contract that is fair and reasonable.