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Tag Archives: CMO

Strategic business alignment requires closing the gaps between the CXOs

Share Tweet +1 ShareOur Business Director in Melbourne sent me this article from CFO.com with the headline: Finance vs. Marketing – Why they still don’t see eye to eye on measures of return. I have always been interested in the perception of misalignment … Continue reading

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Making agency RFP’s even easier

Share Tweet +1 ShareGetting three proposals for your RFP has never been easier than now using The Third Bid. Check it out. “In this day and age of client service oriented business, the need for multiple vendors has become vital … Continue reading

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