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Tag Archives: CO2-e

Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!

Share Tweet +1 ShareAccording to our calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter. To get this into some prospective, this … Continue reading

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Green-washers beware: Tesco show the the correct way to market their eco direction

Share Tweet +1 ShareI have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between ‘seed and store’ on 20 of their items. Yes they are maximizing the marketing … Continue reading

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Warming the planet while saving the whale

Share Tweet +1 ShareWhile the Federal Government’s hefty carbon trading legislation is hurriedly being carried through the houses of parliament we should all stop and ask the big question: What effect is it going to have on the life-blood of … Continue reading

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Comparing carbon emissions

Share Tweet +1 ShareWith all the new terms appearing around the world of greenhouse gases it is hard to keep up. Carbon offsets, carbon trading, carbon neutral and green washing are a few of the more common that are being … Continue reading

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