As carbon pollution increasingly becomes a hard cost as well as an issue of corporate reputation, understanding your company’s current marketing carbon footprint today will not only help the planet it will also increase your bottom-line.
Engaging a carbon auditor to take a look at your books and have a stroll around your company is a very fashionable exercise these days.
To quote Professor Ross Garnaut when he released his final ETS report amongst the financial turmoil "Financial crises are short-term phenomena ... climate change is a long-term structural issue”.
Too many companies are waving their 'carbon neutral' accreditation flags out of their windows without telling us the contribution they are making to climate change.
What effect is it going to have on the life-blood of the nation; advertising? Well advertising agency executives can all continue to sleep soundly on their futons.
When looking at the world of marketing communications it’s starting to get harder to know if you are doing the 'right thing' by the environment.
When looking at the world of marketing communications it starts to get harder to know if you are doing the 'right thing'.