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Tag Archives: CO2

Advertising’s role in mitigating climate change

Share Tweet +1 ShareShares 0 How many highly creative ads for planet saving ‘Green’ products do you see being pulled through the city on the back of a truck? Or giant billboards exhorting the benefits of saving electricity while being … Continue reading

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The dangers of being tainted by the ‘Carbon Neutral’ tag

Share Tweet +1 ShareShares 0Engaging a carbon auditor (definitely a species that is not on the endangered list) to take a look at your books and have a stroll around your company is a very fashionable exercise these days. The … Continue reading

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Greening the internet by the Americans?

Share Tweet +1 ShareShares 0What are these green painted bike paths doing in the middle of Manhattan? Was the land of consumption really starting to care about the state of the planet? We had arranged to see a number of … Continue reading

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Green-washers beware: Tesco show the the correct way to market their eco direction

Share Tweet4 +1 ShareShares 4 I have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between ‘seed and store’ on 20 of their items. Yes they are maximizing … Continue reading

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Warming the planet while saving the whale

Share Tweet2 +1 ShareShares 2 While the Federal Government’s hefty carbon trading legislation is hurriedly being carried through the houses of parliament we should all stop and ask the big question: What effect is it going to have on the … Continue reading

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To DVD or not to DVD? Comparing carbon emissions

Share Tweet2 +1 ShareShares 2 When looking at the world of marketing communications it’s starting to get harder to know if you are doing the ‘right thing’ by the environment. Should I specify recycled stock for the brochure or a … Continue reading

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Comparing carbon emissions

Share Tweet4 +1 ShareShares 4With all the new terms appearing around the world of greenhouse gases it is hard to keep up. Carbon offsets, carbon trading, carbon neutral and green washing are a few of the more common that are … Continue reading

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