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Tag Archives: CO2
Advertising’s role in mitigating climate change
Share Tweet +1 Share How many highly creative ads for planet saving ‘Green’ products do you see being pulled through the city on the back of a truck? Or giant billboards exhorting the benefits of saving electricity while being lit … Continue reading
Posted in green marketing & sustainability
Tagged carbon emissions, carbon pollution, CO2, co2counter, green
Comments Off on Advertising’s role in mitigating climate change
The dangers of being tainted by the ‘Carbon Neutral’ tag
Share Tweet +1 ShareEngaging a carbon auditor (definitely a species that is not on the endangered list) to take a look at your books and have a stroll around your company is a very fashionable exercise these days. The result … Continue reading
Posted in green marketing & sustainability
Tagged carbon neutral, CO2, environment, offset
Comments Off on The dangers of being tainted by the ‘Carbon Neutral’ tag
Greening the internet by the Americans?
Share Tweet +1 ShareWhat are these green painted bike paths doing in the middle of Manhattan? Was the land of consumption really starting to care about the state of the planet? We had arranged to see a number of companies … Continue reading
Posted in green marketing & sustainability
Tagged advertiser, Advertising, carbon emissions, CO2, environmental, measurement, media, reduction
Comments Off on Greening the internet by the Americans?
Green-washers beware: Tesco show the the correct way to market their eco direction
Share Tweet +1 ShareI have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between ‘seed and store’ on 20 of their items. Yes they are maximizing the marketing … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon neutral, CO2, CO2-e, emission, emissions, environment, global warming, green, green-washing, greenwashers, greenwashing, marketing communications, measure, measuring, trading
Comments Off on Green-washers beware: Tesco show the the correct way to market their eco direction
Warming the planet while saving the whale
Share Tweet +1 ShareWhile the Federal Government’s hefty carbon trading legislation is hurriedly being carried through the houses of parliament we should all stop and ask the big question: What effect is it going to have on the life-blood of … Continue reading
Posted in green marketing & sustainability
Tagged carbon, CO2, CO2-e, emission, emissions, environment, green, trading
Comments Off on Warming the planet while saving the whale
To DVD or not to DVD? Comparing carbon emissions
Share Tweet +1 ShareWhen looking at the world of marketing communications it’s starting to get harder to know if you are doing the ‘right thing’ by the environment. Should I specify recycled stock for the brochure or a FSC labeled … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon offsets, CO2, emission, emissions, trading
Comments Off on To DVD or not to DVD? Comparing carbon emissions
Comparing carbon emissions
Share Tweet +1 ShareWith all the new terms appearing around the world of greenhouse gases it is hard to keep up. Carbon offsets, carbon trading, carbon neutral and green washing are a few of the more common that are being … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon offsets, CO2, CO2-e, emission, emissions, trading
Comments Off on Comparing carbon emissions
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