How to tell a story about yourself without sounding like an ego-maniac
The challenge is telling a story about yourself that reveals something about your character and experience without blowing your own trumpet.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Collaboration Tag
Ways to strengthen your collaboration culture
An organisation’s ability to support collaboration is highly dependent on its own organisational culture. Some cultures will stop collaboration dead.
How can you collaborate more successfully?
Innovation demands collaboration. Our purpose here is to provide an understanding of the type of culture required to support collaboration.
Of the 3 types of collaboration, which type do you need?
We have more options for collaboration now. Here we explore three types of collaboration and how we might approach them as an organisation.
Why we need more conversation and less brainstorming
Andrew Armour, MD of Benchstone discusses the potential for marketers to build better conversations across their organisation and with their agencies.
12 reasons why brainstorming does not work
There is evidence that the brainstorming process is flawed when it comes to actually creating innovative ideas. Here are 12 common causes.
Did you want collaboration, cooperation or coordination with that marketing process?
Many marketers are confusing collaboration with the more functional cooperation and coordination. Some valuable insights into the differences here:
Why Every Pitch is a Digital Pitch
Here’s something to consider next time you’re out looking for a new agency. Stephan Argent explains why every pitch is (and needs to be) a digital pitch.
When should we collaborate?
Shawn Callahan, Founder of Anecdote discusses the Cynefin framework and the important skill of knowing when to collaborate, co-operate or co-ordinate.
What is the benefit of Evalu8ing in managing relationships between agencies and marketers?
To find out what the benefits are lets ask a few people who have used the process.
What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?
It is important to recognise that the relationship between marketing and the marketing services providers (agencies) should be managed and maximised, but what is the ideal way to do this?
Challenges facing marketers in managing their agency relationships
This is a modern marketing fairytale that tells of the challenges marketers face in managing agency relationships in the increasingly complex world of marketing.
The importance of collaboration between companies
Ranjay Gulati, Harvard Business School professor recently spoke at the American Chamber of Commerce in Hong Kong.
New Business Director at TrinityP3 New Zealand
Just had the pleasure of spending the week with the newest member of TrinityP3, St John Craner, who is the business director for TrinityP3 New Zealand.
How to better manage client / agency relationships
This is the second part of a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong.