Shawn, Founder of Anecdote and author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire.
Here’s something to consider next time you’re out looking for a new agency. Stephan Argent explains why every pitch is (and needs to be) a digital pitch.
It is important to recognise that the relationship between marketing and the marketing services providers (agencies) should be managed and maximised, but what is the ideal way to do this?
This is a modern marketing fairytale that tells of the challenges marketers face in managing agency relationships in the increasingly complex world of marketing.
Just had the pleasure of spending the week with the newest member of TrinityP3, St John Craner, who is the business director for TrinityP3 New Zealand.