Sydney Morning Herald shows marketers not taking advantage of the moment
The Sydney Morning Herald and The Age launched their new tabloid size this week yet only 3 advertisers capitalised on the opportunity. Why?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Commonwealth Bank Tag
Marketers buy advertising agencies on value and not price
I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews TV.
The power of Twitter
With the twitter world growing in strength daily, it's only a matter time until Twitter is entrenched in Australian's consumer behaviour. Can you afford not to be across the changing digital landscape.