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Tag Archives: Commonwealth Bank
Sydney Morning Herald shows marketers not taking advantage of the moment
Share Tweet +1 ShareThis post is by Pam O’Connor a Senior Consultant at TrinityP3. Pam is a Member of the Australian Institute of Company Directors and an AMI Certified Practising Marketer, has lectured for the AAAA, RMIT and is qualified to ‘Train the Trainer’ … Continue reading
Marketers buy advertising agencies on value and not price
Share Tweet +1 ShareAt the Caxton Awards earlier this year I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews TV. … Continue reading
Posted in agency remuneration / compensation
Tagged Adnews, agency, Caxtons, CBA, CommBank, Commonwealth Bank, Compensation, discounting, fees, Jon Bradshaw, Lion Nathan, Mark Murray, Marketing, remuneration
Comments Off on Marketers buy advertising agencies on value and not price
The power of Twitter
Share Tweet +1 ShareI have been using Twitter since the start of the year. Twitter allows short, instant communication between users. Check it out here. A recent story on news.com.au demonstrates the power of Twitter for brands. Clearly in this … Continue reading
Posted in social media & digital marketing
Tagged Blogs, Brands, CBA, Commonwealth Bank, Marketing, Technorati, Twitter
Comments Off on The power of Twitter
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