Pam O’Connor looks too young to have been in the advertising media business for 30 years but alas...she has been!
Seen all the tricks, heard all the tricks and can read between the lines of all the bells and whistles presented to any advertiser. Knows what to look for, where to look and how to look...advertisers simply do not know what they don’t know. Read Pam's bio here
I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews TV.
With the twitter world growing in strength daily, it's only a matter time until Twitter is entrenched in Australian's consumer behaviour. Can you afford not to be across the changing digital landscape.