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Tag Archives: Commonwealth Bank

Sydney Morning Herald shows marketers not taking advantage of the moment

Share20 Tweet +12 ShareShares 22This post is by Pam O’Connor a Senior Consultant at TrinityP3. Pam is a Member of the Australian Institute of Company Directors and an AMI Certified Practising Marketer, has lectured for the AAAA, RMIT and is qualified to ‘Train the … Continue reading

Posted in agency solutions, industry news & trends, interesting observations | Tagged , , , , , , , , |

Marketers buy advertising agencies on value and not price

Share Tweet +1 ShareShares 0At the Caxton Awards earlier this year I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews … Continue reading

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The power of Twitter

Share Tweet +1 ShareShares 0 I have been using Twitter since the start of the year. Twitter allows short, instant communication between users. Check it out here. A recent story on news.com.au demonstrates the power of Twitter for brands. Clearly … Continue reading

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