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Tag Archives: communications

Language gets in the way of marketing business strategy alignment

Concepts, big ideas, territories, tissue sessions, brain storming and more are all terms people use in marketing and advertising to describe various steps in the development process. The problem is that often there is no agreement in what these terms mean and so achieving business strategy alignment is almost impossible.
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Posted in marketing process optimisation | Tagged , , , , , , , , | 7 Comments

Five reasons agency compensation should not be relationship based

Don’t get me wrong, measuring and managing a high quality relationship is important between agencies and marketers. But at the ANA Marketing Financial Management Conference last week in Phoenix, Arizona, there was a presentation by Sarah Armstrong from Coca Cola on Value Based Agency Compensation
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Posted in agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations | Tagged , , , , , , , , , | Comments Off on Five reasons agency compensation should not be relationship based

Entertaining & communicating with customers in a connected world

Share Tweet +1 ShareAt the AdForum CEO Summit in NYC early October this year I met Faris Yakob from Spies & Assassins, part of MDC & Partners. As part of his presentation on the agency he presented this video about … Continue reading

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Interesting facts on information and media

Share Tweet +1 ShareWith technology advancing at such an incredible pace and the impact this is having on communications and media, it is no wonder we often feel overwhelmed. Damian Black @ Fosters sent me a link to this “Did … Continue reading

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The Hidden Carbon Culprit

Share Tweet +1 ShareThe paper industry continues to cop the brunt of the environmentalist anger when it comes to the evils of carbon emissions. Some of this is justified. But there is another CO2 monster lurking in the office. Marketers … Continue reading

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