TrinityP3 logo

Tag Archives: Compensation

Why global media pitches happen and how to win them.

Share Tweet +1 ShareMediaSense in the UK recently ran a survey in global media pitches, which we participated in and have now published the results in this SlideShare presentation. Some of the main finding were: • Relationship issues are the … Continue reading

Posted in agency search & selection, Evalu8ing - Relationship Performance Monitoring, media planning & buying | Tagged , , , , , , , , , , , | 3 Comments

Is creativity really valued in marketing & advertising?

Share Tweet +1 ShareAt the Caxton Award Weekend last October I delivered this speech questioning if marketers and advertisers really value creativity, the big idea and such. Or just as importantly do agencies actually value the creativity that they spend … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , , , , , | Comments Off on Is creativity really valued in marketing & advertising?

Agency Remuneration Negotiation – Case study

Share Tweet +1 ShareClient Category: – Beverage Company Challenging Problem: The client had a process of annual negotiations where the agencies would respond to a scope of work with a proposal of resources and costs. But a recent rationalisation of … Continue reading

Posted in agency remuneration / compensation, case studies | Tagged , , , , | Comments Off on Agency Remuneration Negotiation – Case study

Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’

Share Tweet +1 ShareUS pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the same. … Continue reading

Posted in agency search & selection | Tagged , , , , , , , , , , , | Comments Off on Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’

Why financial incentives do not work in driving performance

Share Tweet +1 ShareHere is an interesting video on what motivates people by Dan Pink. Traditionally it has been thought that money motivates people but as research has found this only applies to work that involves mechanical skill. Where cognitive … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , , , , , , , | Comments Off on Why financial incentives do not work in driving performance

11 trends in marketing services for 2011

Share Tweet +1 ShareIn December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature. With the slow emergence from Global Financial Crisis, there is a focus on … Continue reading

Posted in interesting observations | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

An interesting analogy on creativity and ideas

Share Tweet +1 ShareFrom Milton Mastrocessario, VP Creative Director at McCann Erickson in São Paulo, Brazil. He wrote: Always when this season come to town I remember part of “Zorba the Greek”, written by Kazantzakis, (bellow the part I’m talking … Continue reading

Posted in agency remuneration / compensation, interesting observations | Tagged , , , , , , , , , , | Comments Off on An interesting analogy on creativity and ideas

What do agencies think about TrinityP3?

Share Tweet +1 ShareFor those marketers who have not worked with us, there is often a point where they naturally wonder how advertising agencies feel about what we do. After all, there is a lot of negative press about the … Continue reading

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, social media & digital marketing | Tagged , , , , , , , , , , | Comments Off on What do agencies think about TrinityP3?

2010 – A year of faking it?

Share Tweet +1 ShareIn my inbox this morning was an email from Julian Martin at Brand Central titled 2010, a year of faking it. In it he highlights that at a time when innovative thinking has the potential to drive … Continue reading

Posted in interesting observations | Tagged , , , , , , , , , , | Comments Off on 2010 – A year of faking it?

Marketers buy advertising agencies on value and not price

Share Tweet +1 ShareAt the Caxton Awards earlier this year I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews TV. … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , , , , , , , , , | Comments Off on Marketers buy advertising agencies on value and not price

What TrinityP3 is known for and what we do

Share Tweet +1 ShareOn the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan (Who picked up 3 Caxton Awards on the weekend), a creative team from … Continue reading

Posted in agency remuneration / compensation, agency search & selection, social media & digital marketing, television & electronic production | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

Is creativity valued in marketing and advertising? – Caxton Speech

Share Tweet +1 ShareThis is the speech I gave at the Caxton Awards this weekend past in Noosa, Queensland. DW: I think on a weekend and at an event like this, designed to recognise and acknowledge creativity, it is worthwhile … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , , , , , , , , , | 1 Comment

Reasons why performance based remuneration or payment by results often fail

Share Tweet +1 SharePerformance based remuneration or payment by results (PBR) is a component of many agency remuneration deals, but the fact is that in most cases both agency and client will tell you that it does not work. The … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , , | Comments Off on Reasons why performance based remuneration or payment by results often fail

Seriously workshopping the value of creativity in marketing

Share Tweet +1 ShareMuch is discussed about the importance of ‘creativity’ by both advertisers and their agencies. Many creative awards focus on recognising and rewarding creativity in various categories, disciplines, media and channels. But with so much attention and focus … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , , , , , , , | Comments Off on Seriously workshopping the value of creativity in marketing

FREE – Nothing gets you nothing with agency compensation

Share Tweet +1 ShareIn the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices – FREE! It is seen as a discount. But experience shows that often the … Continue reading

Posted in agency remuneration / compensation, agency search & selection | Tagged , , , , , , , , , , , , , , , | 3 Comments