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Tag Archives: Compensation

Why global media pitches happen and how to win them.

Share Tweet +1 ShareShares 0MediaSense in the UK recently ran a survey in global media pitches, which we participated in and have now published the results in this SlideShare presentation. Some of the main finding were: • Relationship issues are … Continue reading

Posted in agency search & selection, Evalu8ing - Relationship Performance Monitoring, media planning & buying | Tagged , , , , , , , , , , , | 3 Comments

Is creativity really valued in marketing & advertising?

Share Tweet +1 ShareShares 0At the Caxton Award Weekend last October I delivered this speech questioning if marketers and advertisers really value creativity, the big idea and such. Or just as importantly do agencies actually value the creativity that they … Continue reading

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CASE STUDY: Agency Remuneration Negotiation

Share Tweet +1 ShareShares 0Client Category: – Beverage Company Challenging Problem: The client had a process of annual negotiations where the agencies would respond to a scope of work with a proposal of resources and costs. But a recent rationalisation … Continue reading

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Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’

Share Tweet +1 ShareShares 0US pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the … Continue reading

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Why financial incentives do not work in driving performance

Share Tweet +1 ShareShares 0Here is an interesting video on what motivates people by Dan Pink. Traditionally it has been thought that money motivates people but as research has found this only applies to work that involves mechanical skill. Where … Continue reading

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11 trends in marketing services for 2011

Share Tweet +1 ShareShares 0In December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature. With the slow emergence from Global Financial Crisis, there is a focus … Continue reading

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An interesting analogy on creativity and ideas

Share Tweet +1 ShareShares 0From Milton Mastrocessario, VP Creative Director at McCann Erickson in São Paulo, Brazil. He wrote: Always when this season come to town I remember part of “Zorba the Greek”, written by Kazantzakis, (bellow the part I’m … Continue reading

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What do agencies think about TrinityP3?

Share Tweet +1 ShareShares 0For those marketers who have not worked with us, there is often a point where they naturally wonder how advertising agencies feel about what we do. After all, there is a lot of negative press about … Continue reading

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2010 – A year of faking it?

Share Tweet +1 ShareShares 0In my inbox this morning was an email from Julian Martin at Brand Central titled 2010, a year of faking it. In it he highlights that at a time when innovative thinking has the potential to … Continue reading

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Marketers buy advertising agencies on value and not price

Share Tweet +1 ShareShares 0At the Caxton Awards earlier this year I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews … Continue reading

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