Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Compensation Tag
Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’
In an industry that exists on branding and selling an image, judging which agencies are truly "special" can be a challenge for clients".
11 trends in marketing services for 2011
In December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature.
Marketers buy advertising agencies on value and not price
I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews TV.
What TrinityP3 is known for and what we do
On the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan a creative team from GPY&R Melbourne.
Is creativity valued in marketing and advertising? – Caxton Speech
Perhaps the truth is that while marketers are happy to talk about valuing the big idea that could transform their brands and drive financial success, the truth is that their actions speak louder than words.
Seriously workshopping the value of creativity in marketing
Many creative awards focus on recognising and rewarding creativity in various categories, disciplines, media and channels.
FREE – Nothing gets you nothing with agency compensation
In the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices - FREE!