Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
MediaSense in the UK recently ran a survey in global media pitches, which we participated in and have now published the results in this SlideShare presentation.
In December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature.
When we talk about compensation for agencies, everything is time based. That is why we need a new way of investing in ideas, not just paying for ideas.
Talking a big game on innovation and value is not enough. In 2011 "it will be interesting to see which major players break out with new initiatives that genuinely change the value equation".
I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews TV.
On the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan a creative team from GPY&R Melbourne.
Perhaps the truth is that while marketers are happy to talk about valuing the big idea that could transform their brands and drive financial success, the truth is that their actions speak louder than words.
Performance based remuneration or payment by results (PBR) is a component of many agency remuneration deals, but the fact is that in most cases both agency and client will tell you that it does not work.
In the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices - FREE!