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Tag Archives: Compensation
Is creativity really valued in marketing & advertising?
Share Tweet +1 ShareShares 0At the Caxton Award Weekend last October I delivered this speech questioning if marketers and advertisers really value creativity, the big idea and such. Or just as importantly do agencies actually value the creativity that they … Continue reading
Posted in agency remuneration / compensation
Tagged advertisers, Caxton Award, Compensation, creativity, Margin, Marketers, production, profit, remuneration, value
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CASE STUDY: Agency Remuneration Negotiation
Share Tweet +1 ShareShares 0Client Category: – Beverage Company Challenging Problem: The client had a process of annual negotiations where the agencies would respond to a scope of work with a proposal of resources and costs. But a recent rationalisation … Continue reading
Posted in agency remuneration / compensation, case studies
Tagged agency remuneration, Case study, Compensation, negotiation, ROI
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Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’
Share Tweet +1 ShareShares 0US pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the … Continue reading
Posted in agency search & selection
Tagged AdAge, agency, Avi Dan, Compensation, Creative, Digital, media, Procurement, remuneration, search, selection, value
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Why financial incentives do not work in driving performance
Share2 Tweet +1 ShareShares 2Here is an interesting video on what motivates people by Dan Pink. Traditionally it has been thought that money motivates people but as research has found this only applies to work that involves mechanical skill. Where … Continue reading
Posted in agency remuneration / compensation
Tagged agency fees, cognitive thinking, Compensation, creativity, Dan Pink, mechanical work, Motivation, payment by results, PBR, performance based remuneration, remuneration, strategy
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11 trends in marketing services for 2011
Share Tweet +1 ShareShares 0In December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature. With the slow emergence from Global Financial Crisis, there is a focus … Continue reading
An interesting analogy on creativity and ideas
Share Tweet +1 ShareShares 0From Milton Mastrocessario, VP Creative Director at McCann Erickson in São Paulo, Brazil. He wrote: Always when this season come to town I remember part of “Zorba the Greek”, written by Kazantzakis, (bellow the part I’m … Continue reading
Posted in agency remuneration / compensation, interesting observations
Tagged Advertising, Compensation, Concepts, cost, creativity, Ideas, Investment, Marketing, media, remuneration, value
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What do agencies think about TrinityP3?
Share Tweet +1 ShareShares 0For those marketers who have not worked with us, there is often a point where they naturally wonder how advertising agencies feel about what we do. After all, there is a lot of negative press about … Continue reading
Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, social media & digital marketing
Tagged Advertising, agency, Compensation, Marketing, opinion, pitches, Procurement, remuneration, selection, testimonials, TrinityP3
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2010 – A year of faking it?
Share Tweet +1 ShareShares 0In my inbox this morning was an email from Julian Martin at Brand Central titled 2010, a year of faking it. In it he highlights that at a time when innovative thinking has the potential to … Continue reading
Posted in interesting observations
Tagged agency, banks, Compensation, innovation, negotiation, Online, politics, price, remuneration, retailers, value
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Marketers buy advertising agencies on value and not price
Share Tweet +1 ShareShares 0At the Caxton Awards earlier this year I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews … Continue reading
Posted in agency remuneration / compensation
Tagged Adnews, agency, Caxtons, CBA, CommBank, Commonwealth Bank, Compensation, discounting, fees, Jon Bradshaw, Lion Nathan, Mark Murray, Marketing, remuneration
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What TrinityP3 is known for and what we do
Share Tweet +1 ShareShares 0On the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan (Who picked up 3 Caxton Awards on the weekend), a creative team … Continue reading
Posted in agency remuneration / compensation, agency search & selection, social media & digital marketing, television & electronic production
Tagged Adnews, Agencies, B&T, Campaign, Campaign Brief, Caxton, Compensation, D-Man, Digital, George Patterson Y&R, GPY&R, Introduction, Marketeers, Marketers, Marketing, media, Mumbrella, production, remuneration, Speech, Trade Press
1 Comment
Is creativity valued in marketing and advertising? – Caxton Speech
Share1 Tweet +1 ShareShares 1This is the speech I gave at the Caxton Awards this weekend past in Noosa, Queensland. DW: I think on a weekend and at an event like this, designed to recognise and acknowledge creativity, it is … Continue reading
Reasons why performance based remuneration or payment by results often fail
Share Tweet +1 ShareShares 0Performance based remuneration or payment by results (PBR) is a component of many agency remuneration deals, but the fact is that in most cases both agency and client will tell you that it does not work. … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, Compensation, marketing agencies, media, payment by results, PBR, performance based remuneration
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Seriously workshopping the value of creativity in marketing
Share1 Tweet +1 ShareShares 1Much is discussed about the importance of ‘creativity’ by both advertisers and their agencies. Many creative awards focus on recognising and rewarding creativity in various categories, disciplines, media and channels. But with so much attention and … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, agency, Compensation, creativity, Darren Woolley, fees, Marketing, remuneration, Spikes Asia 2010, TrinityP3, value, workshop
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FREE – Nothing gets you nothing with agency compensation
Share Tweet +1 ShareShares 0In the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices – FREE! It is seen as a discount. But experience shows that often … Continue reading
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