Why global media pitches happen and how to win them
MediaSense in the UK recently ran a survey in global media pitches, which we participated in and have now published the results in this SlideShare presentation.
Global Marketing
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Global Marketing
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Global Marketing
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Compensation Tag
Is creativity really valued in marketing & advertising?
Do agencies actually value the creativity that they spend so much time and effort championing?
Agency Remuneration Negotiation – Case study
This client had a process of annual negotiations where the agencies would respond to a scope of work with a proposal of resources and costs.
Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’
In an industry that exists on branding and selling an image, judging which agencies are truly "special" can be a challenge for clients".
Why financial incentives do not work in driving performance
Traditionally it has been thought that money motivates people but as research has found this only applies to work that involves mechanical skill...
11 trends in marketing services for 2011
In December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature.
An interesting analogy on creativity and ideas
When we talk about compensation for agencies, everything is time based. That is why we need a new way of investing in ideas, not just paying for ideas.
What do agencies think about TrinityP3?
For those marketers who have not worked with us, there is often a point where they naturally wonder how advertising agencies feel about what we do.
2010 – A year of faking it?
Talking a big game on innovation and value is not enough. In 2011 "it will be interesting to see which major players break out with new initiatives that genuinely change the value equation".
Marketers buy advertising agencies on value and not price
I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews TV.
What TrinityP3 is known for and what we do
On the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan a creative team from GPY&R Melbourne.
Is creativity valued in marketing and advertising? – Caxton Speech
Perhaps the truth is that while marketers are happy to talk about valuing the big idea that could transform their brands and drive financial success, the truth is that their actions speak louder than words.
Reasons why performance based remuneration or payment by results often fail
Performance based remuneration or payment by results (PBR) is a component of many agency remuneration deals, but the fact is that in most cases both agency and client will tell you that it does not work.
Seriously workshopping the value of creativity in marketing
Many creative awards focus on recognising and rewarding creativity in various categories, disciplines, media and channels.
FREE – Nothing gets you nothing with agency compensation
In the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices - FREE!