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Tag Archives: competitive pricing
The power of competitive pressure on advertising agency fees
Share Tweet +1 ShareWe are all aware of the direction the world wide economy is heading. But in the past two months it appears that agency fees are going the same way during the pitch process. But the same cannot … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, agency remuneration, competitive pricing, overheads, Pitching, remuneration, Retainers
Comments Off on The power of competitive pressure on advertising agency fees
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