Craig Hodges is the founder and CEO of King Content, Australia’s most awarded digital content marketing agency. With more than 20 years' experience in the content industry, Craig worked in magazines, publishing, internet radio and web development before embracing his true passion - digital content marketing. Check out the King Content blog and follow Craig on Twitter @King_Content
There are a bunch of insights in the first ever study into Content Marketing in Australia by the CMI and ADMA. It’s a must read for marketers and agencies.
There have been many different metaphors proposed for the role of the marketer in content strategy. Here are some of the more interesting ones.
Marketers and agencies are struggling to keep up with the pace of change in SEO. Find out how content strategy, social and Google have changed the game in 2013.