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Tag Archives: Content

Could media agencies become the movie studios of advertising?

Share Tweet +1 ShareHaving undertaken a number of media reviews for financial services clients, it has become obvious the diversity of the category and how limited the media agency options there are in the market. We were reflecting on this … Continue reading

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Replacing “Above the line” (ATL) & “Below the line” (BTL) with CONTENT & CHANNEL

Share Tweet +1 ShareFor far too long marketers and advertisers have held on to the outdated terms of ATL and BTL with increasingly more activity being Through the Line (TTL). Internet advertising and more importantly Social Media has blurred the … Continue reading

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