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Tag Archives: contract

FREE – Nothing gets you nothing with agency compensation

Share Tweet +1 ShareIn the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices – FREE! It is seen as a discount. But experience shows that often the … Continue reading

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Agency Remuneration Deals Gone Wrong

Share Tweet +1 ShareA couple of weeks ago we completed a project benchmarking the agency remuneration. The marketer got us in because the agency CEO had presented the Marketing Director with a bill for almost $1.2 million in retainer resource … Continue reading

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Agency Remuneration and Scope of Work Benchmarking – Case study

Share Tweet +1 ShareClient Category: Tourism Challenging Problem: Client needed to confirm its remuneration arrangements were delivering value and which would allow the Agency to be reappointed without a costly and disruptive pitch process. Creative Solution: Agency Remuneration Benchmarking and … Continue reading

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