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Tag Archives: corporate culture

Marketing problems vs Procurement opportunities

Share44 Tweet +12 ShareShares 46This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The Corporate problem The problem with problems is that … Continue reading

Posted in interesting observations, marketing procurement, strategic management | Tagged , , , , , , , |

Cultural barriers to change in advertising agencies

Share38 Tweet2 +11 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, agency solutions, marketing process optimisation, return on investment, strategic management | Tagged , , , , , , , , , |