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Tag Archives: cost benchmarking

5 reasons to benchmark costs and why agencies should not be worried

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 The old adage of “measure twice, cut once” is something that holds true in marketing communications just … Continue reading

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How to step beyond simply cost benchmarking your advertising agency

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Turning advertising production costs into financial assets

Share Tweet +1 ShareOne of the most overlooked assets are the digital assets created by the advertiser’s agency, design companies and direct marketing companies. It seems that for many advertisers the production process is a consumable one, with new advertising … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, print production, strategic management, television & electronic production | Tagged , , , , , , , , | 1 Comment

Why your low advertising print cost does not necessarily mean great value

Share Tweet +1 ShareWhen talking with many procurement and sourcing professionals about marketing procurement, one the the first areas they review is Business Printing, which includes advertising and marketing related printing. It is seen as the low hanging fruit and … Continue reading

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What is the industry benchmark cost of producing a television advertisement?

Share Tweet +1 ShareThe perennial $64,000 question. Or in many cases a damned sight more. The fact of the matter is that it usually costs whatever the budget is that has been assigned by you – the client. In many … Continue reading

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Top 10 most common ways advertisers waste money

Share Tweet +1 ShareWhile a lot of effort goes into negotiating lower prices with agencies and other suppliers, there is a much larger opportunity in focusing on reducing the waste in the advertising process. Some of these are easy to … Continue reading

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Top 10 ways to ensure financial compliance from your agencies

Share Tweet +1 ShareWith increasing pressure on budgets and expenditure outside of the retainer such as production the prime area of incremental revenue creep for agencies, it is important that there is a rigorous, but not onerous, process to ensure … Continue reading

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Top 10 tips for renegotiating your agency remuneration

Share Tweet +1 ShareObviously there are now more ways of remunerating your agencies than ever before and we work with our clients to assist in finding the best model to suit their needs. But there are some basic steps to … Continue reading

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Is Calling Yourself a Media Auditor Misleading and Deceptive?

There are a number of people and companies in the marketing and advertising category who call themselves auditors and yet do not provide either the auditing process or have the rigor or professional body recognition of being auditors. More here:
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Calculating Agency Compensation And Resource From The Scope Of Work

How many agency account managers, strategy planners, creative copywriters, art directors, production managers, producers and coders do you need to deliver your marketing plan? Trinity P3 calculates agency compensation and resource the proven way.
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