Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore
When talking with many procurement and sourcing professionals about marketing procurement, one the the first areas they review is Business Printing, which includes advertising and marketing related printing.
TrinityP3 has comprehensive industry benchmarks for assisting you in setting realistic budgets based on the factors in this post. This enables you to control costs without compromising the quality or integrity of the concept.