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Tag Archives: cost benchmarks

Using resource benchmarking to measure and improve marketing efficiency

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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The impact of media fragmentation on television production budgets

Share Tweet +1 ShareMany people in agencies and the film production industry complain that production budgets are not increasing in line with CPI or costs, but what they fail to consider is the overall context of the production budget, primarily … Continue reading

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Best time to negotiate agency fees – during pitch or post pitch?

Share Tweet +1 ShareThere is no right or wrong answer for this. Some people prefer to make their selection on quality and then negotiate price, other prefer to negotiate price at the same time as they evaluate quality. TrinityP3 methodology … Continue reading

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