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Tag Archives: Cost efficiency

Has advertising come of age?

Share Tweet +1 ShareFor the 21st Anniversary of the Brisbane Advertising Association, I was asked to address the question “has advertising come of age?” Advertising is the world’s second oldest profession, with the modern form of advertising agencies coming into … Continue reading

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The most effective role for procurement in marketing?

Share Tweet +1 ShareThere has been much discussion and criticism of the role of procurement in marketing. This is often driven by the focus of procurement on driving cost efficiencies and margins at the expense of marketing effectiveness and quality. … Continue reading

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Now ad agencies are finding ways to reduce costs

Share Tweet +1 ShareI just got this email from Matt Ryan at Euro RSCG titled “Driving efficiencies at Euro RSCG”. It seems that Euro RSCG has discovered that cost efficiency is as important as cost effectiveness. By finding ways of … Continue reading

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