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Tag Archives: cost of silence

Do you really know the effective Return On Investment of your Direct Marketing activity?

Share32 Tweet +12 ShareShares 34As in most situations where in-depth analysis is required to add clarity to a problem, “the devil is in the detail”, and for most marketers knowing where to look for the required detail, in a pre … Continue reading

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What is the real cost of your customer focused marketing strategy?

Share12 Tweet +12 ShareShares 14A client recently reported to us that their direct marketing (eDM and direct mail) response rate in cross-selling activities to existing customers was 3%, which they suggested was “a little under the industry average of 5%”. … Continue reading

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