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Tag Archives: cost reduction
Does procurement need rebranding or repositioning?
Share44 Tweet +12 ShareShares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Can marketers, procurement and advertising agencies work together?
Share36 Tweet +13 ShareShares 39This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency performance, ANA financial management conference, cost reduction, innovation, marketing and procurement, marketing roi, process improvement, procurement maturity, success metrics
Comments Off on Can marketers, procurement and advertising agencies work together?
What happens when cost is more important than marketing value?
Share52 Tweet +13 ShareShares 55This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment
Tagged agency fees, agency remuneration, benchmarking, cost reduction, CPM, Darren Woolley, marketing value, media agency, media cost, wfa global marketing week
How to save your advertising production costs by defining your requirements up front
Share26 Tweet +13 ShareShares 29No matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production … Continue reading
Posted in interesting observations, marketing process optimisation, print production, social media & digital marketing, television & electronic production
Tagged advertising production, agency solutions, cost reduction, Darren Woolley, marketing process optimisation, print production, production costs, production process, TrinityP3, tv production
Comments Off on How to save your advertising production costs by defining your requirements up front
Managing Television Production Costs for Maximum Value
Share Tweet +1 ShareShares 0The television production process is technically complex and often expensive. Therefore it is important that the advertiser is able to ensure that the process, costs and outcomes are managed to not just deliver the best possible … Continue reading
Posted in television & electronic production
Tagged cost efficiencies, cost reduction, production, production management, savings, television, TV
Comments Off on Managing Television Production Costs for Maximum Value
35 mm film versus digital video – a professional comparison
Share Tweet +1 ShareShares 0While the film industry continues to embace digital video for feature film production due to a whole range of benefits including the rapidly improving quality and ease when using visual / special effects, advertising production still … Continue reading
Posted in television & electronic production
Tagged Advertising, assessment, benchmarking, cinematography, cost reduction, Digital Video, Film, High Definition, production, production efficiencies, television, Video
Comments Off on 35 mm film versus digital video – a professional comparison
Now ad agencies are finding ways to reduce costs
Share Tweet +1 ShareShares 0I just got this email from Matt Ryan at Euro RSCG titled “Driving efficiencies at Euro RSCG”. It seems that Euro RSCG has discovered that cost efficiency is as important as cost effectiveness. By finding ways … Continue reading
Posted in agency remuneration / compensation
Tagged advertising costs, Cost efficiency, cost reduction, Euro RSCG
Comments Off on Now ad agencies are finding ways to reduce costs
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