-
Tags
Advertising agency agency compensation agency remuneration agency review agency roster agency search agency selection agency solutions alignment benchmarking business strategy alignment Collaboration Compensation Darren Woolley Digital Digital Marketing Evalu8ing Marketing marketing and advertising marketing first forum marketing process optimisation marketing procurement Marketing strategy media media agency media buying media planning pitch pitch process process optimisation Procurement production production costs remuneration scope of work Shawn Callahan social media stephan argent strategic alignment strategic management strategic marketing consulting strategic marketing management Television production TrinityP3Categories
- agency remuneration / compensation
- agency search & selection
- agency solutions
- case studies
- customer relationship management
- data & direct marketing
- Evalu8ing – Relationship Performance Monitoring
- green marketing & sustainability
- industry news & trends
- interesting observations
- iPhone business app
- marketing process optimisation
- marketing procurement
- media planning & buying
- mobile marketing
- Podcasts
- print production
- public sector
- resource rate calculator
- return on investment
- social media & digital marketing
- strategic management
- television & electronic production
- Top 10
- Uncategorized
Blog Archives
- September 2018 (9)
- August 2018 (14)
- July 2018 (13)
- June 2018 (13)
- May 2018 (13)
- April 2018 (12)
- March 2018 (12)
- February 2018 (12)
- January 2018 (11)
- December 2017 (9)
- November 2017 (13)
- October 2017 (13)
- September 2017 (13)
- August 2017 (13)
- July 2017 (13)
- June 2017 (13)
- May 2017 (14)
- April 2017 (10)
- March 2017 (14)
- February 2017 (12)
- January 2017 (10)
- December 2016 (9)
- November 2016 (13)
- October 2016 (13)
- September 2016 (13)
- August 2016 (14)
- July 2016 (13)
- June 2016 (13)
- May 2016 (13)
- April 2016 (12)
- March 2016 (11)
- February 2016 (13)
- January 2016 (12)
- December 2015 (10)
- November 2015 (13)
- October 2015 (13)
- September 2015 (13)
- August 2015 (13)
- July 2015 (14)
- June 2015 (13)
- May 2015 (13)
- April 2015 (11)
- March 2015 (13)
- February 2015 (12)
- January 2015 (11)
- December 2014 (10)
- November 2014 (12)
- October 2014 (14)
- September 2014 (21)
- August 2014 (15)
- July 2014 (13)
- June 2014 (13)
- May 2014 (13)
- April 2014 (10)
- March 2014 (13)
- February 2014 (12)
- January 2014 (12)
- December 2013 (10)
- November 2013 (13)
- October 2013 (13)
- September 2013 (13)
- August 2013 (13)
- July 2013 (14)
- June 2013 (12)
- May 2013 (14)
- April 2013 (13)
- March 2013 (12)
- February 2013 (12)
- January 2013 (13)
- December 2012 (9)
- November 2012 (13)
- October 2012 (14)
- September 2012 (12)
- August 2012 (14)
- July 2012 (13)
- June 2012 (17)
- May 2012 (15)
- April 2012 (11)
- March 2012 (13)
- February 2012 (13)
- January 2012 (12)
- December 2011 (10)
- November 2011 (13)
- October 2011 (14)
- September 2011 (12)
- August 2011 (8)
- July 2011 (3)
- June 2011 (6)
- May 2011 (3)
- April 2011 (4)
- March 2011 (8)
- February 2011 (10)
- January 2011 (8)
- December 2010 (8)
- November 2010 (9)
- October 2010 (3)
- September 2010 (5)
- August 2010 (3)
- July 2010 (5)
- June 2010 (9)
- May 2010 (17)
- April 2010 (15)
- March 2010 (17)
- December 2009 (4)
- November 2009 (1)
- October 2009 (13)
- September 2009 (1)
- August 2009 (1)
- July 2009 (4)
- June 2009 (3)
- May 2009 (2)
- April 2009 (3)
- March 2009 (5)
- February 2009 (3)
- January 2009 (2)
- November 2008 (2)
- October 2008 (3)
- September 2008 (1)
- August 2008 (5)
- July 2008 (4)
- June 2008 (1)
- May 2008 (5)
- April 2008 (8)
- March 2008 (1)
- November 2007 (4)
- October 2007 (2)
- September 2007 (4)
- March 2007 (4)
- February 2007 (5)
- December 2006 (1)
- November 2006 (6)
- October 2006 (7)
- September 2006 (16)
- August 2006 (25)
- July 2006 (5)
- April 2006 (8)
-
Tag Archives: cost reduction
Does procurement need rebranding or repositioning?
Share44 Tweet +12 ShareShares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Can marketers, procurement and advertising agencies work together?
Share36 Tweet +13 ShareShares 39This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency performance, ANA financial management conference, cost reduction, innovation, marketing and procurement, marketing roi, process improvement, procurement maturity, success metrics
Comments Off on Can marketers, procurement and advertising agencies work together?
What happens when cost is more important than marketing value?
Share52 Tweet +13 ShareShares 55This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment
Tagged agency fees, agency remuneration, benchmarking, cost reduction, CPM, Darren Woolley, marketing value, media agency, media cost, wfa global marketing week
How to save your advertising production costs by defining your requirements up front
Share26 Tweet +13 ShareShares 29No matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production … Continue reading
Posted in interesting observations, marketing process optimisation, print production, social media & digital marketing, television & electronic production
Tagged advertising production, agency solutions, cost reduction, Darren Woolley, marketing process optimisation, print production, production costs, production process, TrinityP3, tv production
Comments Off on How to save your advertising production costs by defining your requirements up front
Managing Television Production Costs for Maximum Value
Share Tweet +1 ShareShares 0The television production process is technically complex and often expensive. Therefore it is important that the advertiser is able to ensure that the process, costs and outcomes are managed to not just deliver the best possible … Continue reading
Posted in television & electronic production
Tagged cost efficiencies, cost reduction, production, production management, savings, television, TV
Comments Off on Managing Television Production Costs for Maximum Value
35 mm film versus digital video – a professional comparison
Share Tweet +1 ShareShares 0While the film industry continues to embace digital video for feature film production due to a whole range of benefits including the rapidly improving quality and ease when using visual / special effects, advertising production still … Continue reading
Posted in television & electronic production
Tagged Advertising, assessment, benchmarking, cinematography, cost reduction, Digital Video, Film, High Definition, production, production efficiencies, television, Video
Comments Off on 35 mm film versus digital video – a professional comparison
Now ad agencies are finding ways to reduce costs
Share Tweet +1 ShareShares 0I just got this email from Matt Ryan at Euro RSCG titled “Driving efficiencies at Euro RSCG”. It seems that Euro RSCG has discovered that cost efficiency is as important as cost effectiveness. By finding ways … Continue reading
Posted in agency remuneration / compensation
Tagged advertising costs, Cost efficiency, cost reduction, Euro RSCG
Comments Off on Now ad agencies are finding ways to reduce costs
Subscribe
Vimeo
Youtube
Facebook
Twitter
LinkedIn
RSS
Slideshare
Reviewed Books
Four Square
Google Maps
Google+
Thanks for visiting the TrinityP3 Blog. We welcome your comments. Please understand this is a moderated blog. All comments will be reviewed prior to posting. As a result, there will be a delay in the posting of comments. Not all comments will be posted. Comments may also be removed after they are posted. Please see our Terms of Use for more information.