Tag Archives: cost reduction

Does procurement need rebranding or repositioning?

Posted on August 12, 2013 by Darren Woolley

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading →

Posted in interesting observations, marketing procurement, strategic management | Tagged chief procurement officer, CIPSA, cost reduction, CPO, Procurement, rebranding, risk mitigation, strategic sourcing, supplier management | 1 Comment

Can marketers, procurement and advertising agencies work together?

Posted on July 31, 2013 by Darren Woolley

Posted in agency remuneration / compensation, agency search & selection, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged agency performance, ANA financial management conference, cost reduction, innovation, marketing and procurement, marketing roi, process improvement, procurement maturity, success metrics | Comments Off

What happens when cost is more important than marketing value?

Posted on May 13, 2013 by Darren Woolley

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment | Tagged agency fees, agency remuneration, benchmarking, cost reduction, CPM, Darren Woolley, marketing value, media agency, media cost, wfa global marketing week | 1 Comment

How to save your advertising production costs by defining your requirements up front

Posted on February 22, 2012 by Darren Woolley

Share Tweet +1 ShareNo matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production process … Continue reading →

Posted in interesting observations, marketing process optimisation, print production, social media & digital marketing, television & electronic production | Tagged advertising production, agency solutions, cost reduction, Darren Woolley, marketing process optimisation, print production, production costs, production process, TrinityP3, tv production | Comments Off

Managing Television Production Costs for Maximum Value

Posted on May 6, 2010 by Darren Woolley

Share Tweet +1 ShareThe television production process is technically complex and often expensive. Therefore it is important that the advertiser is able to ensure that the process, costs and outcomes are managed to not just deliver the best possible outcome, … Continue reading →

Posted in television & electronic production | Tagged cost efficiencies, cost reduction, production, production management, savings, television, TV | Comments Off

35 mm film versus digital video – a professional comparison

Posted on April 11, 2010 by Darren Woolley

Share Tweet +1 ShareWhile the film industry continues to embace digital video for feature film production due to a whole range of benefits including the rapidly improving quality and ease when using visual / special effects, advertising production still seems … Continue reading →

Posted in television & electronic production | Tagged Advertising, assessment, benchmarking, cinematography, cost reduction, Digital Video, Film, High Definition, production, production efficiencies, television, Video | Comments Off

Now ad agencies are finding ways to reduce costs

Posted on April 19, 2009 by Darren Woolley

Share Tweet +1 ShareI just got this email from Matt Ryan at Euro RSCG titled “Driving efficiencies at Euro RSCG”. It seems that Euro RSCG has discovered that cost efficiency is as important as cost effectiveness. By finding ways of … Continue reading →