Does procurement need rebranding or repositioning?
2 days of robust discussions on how to rebrand Procurement at CIPSA CPO Agenda Forum led to a number of interesting insights. Find out what they were here:
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
cost reduction Tag
Can marketers, procurement and advertising agencies work together?
There is much concern over the role of procurement in marketing however these findings from ANA indicate these relationships mature over time.
What happens when cost is more important than marketing value?
Actual examples where cost reduction became more important than the results and value that marketing and their agencies were delivering.
How to save your advertising production costs by defining your requirements up front
We often notice that advertising production cost over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production process.
Managing Television Production Costs for Maximum Value
In the television commercial production process, the film company has a producer to look after the financial and creative interests of the film company.
35 mm film versus digital video – a professional comparison
While the film industry continues to embace digital video for feature film production due to a whole range of benefits.
Now ad agencies are finding ways to reduce costs
By finding ways of reducing costs without impacting on effectiveness you are potentially improving cost effectiveness at best and mitigating cost of failure at the least.