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Tag Archives: cost

An interesting analogy on creativity and ideas

Share Tweet +1 ShareFrom Milton Mastrocessario, VP Creative Director at McCann Erickson in São Paulo, Brazil. He wrote: Always when this season come to town I remember part of “Zorba the Greek”, written by Kazantzakis, (bellow the part I’m talking … Continue reading

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The traps and pitfalls of setting agency remuneration during a pitch

Share Tweet +1 ShareIt became very fashionable, especially amongst less enlightened procurement professionals, to run a pitch or tender during the GFC as a way of reducing agency costs. But many of the advertisers who actively pursued this strategy are … Continue reading

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Should the agency CEO / Managing Director be in the agency retainer?

Share Tweet +1 ShareIf your retainer is calculated correctly, agency management will be in your retainer. Either in the direct salary costs, or the overhead multiple. The question is, “do you want the most senior person in your agency available … Continue reading

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