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Tag Archives: costs

Is benchmarking the real failing of marketing procurement?

Share Tweet +1 ShareThere is a lot of discussion and questioning of benchmarking. I recently found this article titled “Is benchmarking the real failing of global marketing procurement?” on Businessweek.com from Freedman International. Heavily drawing from the article in AdAge … Continue reading

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New Zealand represents excellent value for Australian TV commercial production

Share Tweet +1 ShareAt the moment there are an increasing number of commercial television productions obtaining a significant financial advantage going off-shore. Primarily this is being driven by the strong Australian dollar, but also by the relatively low cost of … Continue reading

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How much time does it take to run an agency pitch?

Share Tweet +1 ShareLast week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how much … Continue reading

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Why television post production can take hours finding the right effect

Share Tweet +1 ShareTelevision production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money. Sometimes all the hours required is simply so the editors, … Continue reading

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What is included in the overhead when calculating the agency retainer?

Share Tweet +1 ShareWhen discussing retainers there are some key parts to the calculation: Business expenses: all expenses found on the Profit and Loss Statement. Overhead expenses: all costs found on the income statement except for direct labor, direct materials, … Continue reading

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Beware of the “hit-and-run” procurement professional

Share Tweet +1 ShareThere is a type of procurement professional I meet that can best be described as ‘hit and run’. They target marketing, aim for the ‘low hanging fruit’ or the ‘quick wins’ then hit the agency remuneration making … Continue reading

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Print production prices may be going down, but the technology is getting more complex

Share Tweet +1 ShareWas sent this link to YouTube by an Agency Print Production Manager I use to work with many years ago. It appears that while technology and price pressures are driving down the cost of print production, the … Continue reading

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