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Tag Archives: CPM

What happens when cost is more important than marketing value?

Share52 Tweet +13 ShareShares 55This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment | Tagged , , , , , , , , , |

Strategic ways to use Media Added Value

Share Tweet +1 ShareShares 0One of our more in demand services is our Media Buying Benchmarking. Obviously one of the largest spend areas for many advertisers is their media budget and so knowing if your agency is negotiating the best … Continue reading

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