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Tag Archives: CPO

Does procurement need rebranding or repositioning?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in interesting observations, marketing procurement, strategic management | Tagged , , , , , , , , | 1 Comment

Keys to good marketing savings for the CPO

Share Tweet +1 ShareThis post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view.  Professional procurement is the fastest growing profession in … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , | Comments Off on Keys to good marketing savings for the CPO