Crank Score: Cutting through the creative wank around creative awards
Counting the number of Creative Awards an agency wins doesn't necessarily tell you how creative they are. There is a better way – The Crank Score.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
creative agencies Tag
How to get better creative work from your agencies
Here we look at the multi-million dollar question: “How do we get better work from our creative agencies?" and provide 3 very simple ways that can help.
A prototype model for the marketing communications process
Darren Woolley, MD of TrinityP3, presents a new prototype model for the marketing communications process based on the automobile industry model.
Why it is time to remove creative agencies from the production process
Why should you consider decoupling production from your agency? What production requirements do you need to take into account?
The financial negligence demonstrated by creative agencies in production
A case study of a disaster caused by a negligent creative agency where huge production budget overruns led to damage to the client/agency relationship.
How agencies often get job terminations wrong
It is clear that agencies are still incredibly uncomfortable with managing the termination of staff. Here are 5 tips to make the process easier.
Why creating a single client advertising agency does not work
Darren Woolley shares 5 reasons why single client advertising agencies do not work despite a trend for some marketers to choose this model.
3 things stopping traditional creative agencies being creative
There is an underlying belief with some marketers that the creative agency is not necessarily the ideal solution anymore. Here are 3 core reasons:
The dangers of misusing benchmarking
When benchmarks are often the industry average the question we ask our marketing and procurement clients is 'Will you be happy with average?'
Achieving alignment and collaboration with our agency search and selection process
A new strategic direction for a brand involved a review of their creative, media and digital agencies in just 10 weeks. This is the successful process we used:
Top 10 considerations in selecting a new creative agency
When selecting a creative agency, what should you be considering? Traditional creative agencies have diversified their offering and are providing a range of services, but it is often a matter of convenience over quality.
If your current agency arrangements are not working try something different
So what is the right number of agencies? And how do you decide? We discuss it here:
Agencies rethink creative
Interestingly many agencies are still treating their digital capabilities from their traditional creative.