Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Here we look at the multi-million dollar question: “How do we get better work from our creative agencies?" and provide 3 very simple ways that can help.
A case study of a disaster caused by a negligent creative agency where huge production budget overruns led to damage to the client/agency relationship.
A new strategic direction for a brand involved a review of their creative, media and digital agencies in just 10 weeks. This is the successful process we used:
When selecting a creative agency, what should you be considering? Traditional creative agencies have diversified their offering and are providing a range of services, but it is often a matter of convenience over quality.