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A medical approach to marketing management – diagnosis then therapy

Share24 Tweet +14 ShareShares 28This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , | Comments Off on A medical approach to marketing management – diagnosis then therapy