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Tag Archives: creative agency

How many advertising ideas do you need to find the right idea?

Share36 Tweet +15 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The role of procurement in unlocking marketing value

Share40 Tweet +11 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How to change your media, creative and digital agency all at once

Share21 Tweet +13 Share3Shares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Why marketers should stop paying agencies for ideas

Share39 Tweet1 +12 ShareShares 42This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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What does the creative agency of the future look like? Have your say

Share25 Tweet +12 ShareShares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Poor creative? Don’t blame the client as often the agency kills the idea

Share98 Tweet +11 ShareShares 99 This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency … Continue reading

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Tips for a successful agency search process

Share9 Tweet +11 ShareShares 10This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to deal … Continue reading

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Top 10 considerations in selecting a new creative agency

Share17 Tweet +12 ShareShares 19In a world of increased fragmentation and diversification marketers are faced with a decision between specialist and convenience. Traditional creative agencies have diversified their offering and are providing a range of services, but it is often … Continue reading

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How accountable agency remuneration can improve client agency relationships

Share7 Tweet2 +12 ShareShares 11The secret to developing a fair and sustainable agency remuneration model is  having a process that is based on what you want the agency to deliver. In this case the agency can be any agency from … Continue reading

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