Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: firstname.lastname@example.org
When selecting a creative agency, what should you be considering? Traditional creative agencies have diversified their offering and are providing a range of services, but it is often a matter of convenience over quality.
The foundation of a sustainable agency remuneration model is being able to define and quantify the scope of work. Darren Woolley of TrinityP3 shares agency solutions to improving client agency relationships.