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Tag Archives: creative concepts

How many advertising ideas do you need to find the right idea?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , | Comments Off on How many advertising ideas do you need to find the right idea?

Why marketers should stop paying agencies for ideas

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, interesting observations, marketing procurement | Tagged , , , , , , , , , | 17 Comments