Katherine Gougeon is the co-founder of Top Button, a communications agency that works with decision-makers to create meaning and momentum for emerging and established brands around the world. Connect with Katherine on LinkedIn here
Often it is the agency that kills a creative idea. This post discusses research on the 12 most common factors and presents solutions to these problems.
Marketers will often tell me that they do not care where the big idea comes from. Well it seems it truly can come from anywhere. 10 creative "hacks" which are the ways to help unleash your creativity: