Beware of cat – the perils of using fleeting amusements to promote your brand
True story. If the strategic message driving your creative idea is not meaningful or consistent, the communications will be fleeting and forgettable.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
creative ideas Tag
Are We Mixing Up Creativity With Innovation?
Discussing ways of approaching innovation, encouraging creativity and stimulating collaboration across your business - An interview with Gordon Torr.
Poor creative? Don’t blame the client as often the agency kills the idea
Often it is the agency that kills a creative idea. This post discusses research on the 12 most common factors and presents solutions to these problems.
Creativity is a skill and not magic, genetically inherited, or a blessing from God
Marketers will often tell me that they do not care where the big idea comes from. Well it seems it truly can come from anywhere. 10 creative "hacks" which are the ways to help unleash your creativity: