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Tag Archives: creative ideas
Are We Mixing Up Creativity With Innovation?
Share Tweet +1 ShareThis post is by Andrew Armour. Andrew is the M.D. and Founder of Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes. He is a consultant who specialises in marketing collaboration, partnerships and innovation. Everyone is a creative and … Continue reading
Posted in agency solutions, industry news & trends, marketing process optimisation, return on investment, strategic management
Tagged andrew armour, Collaboration, creative ideas, creativity, gordon torr, innovation, managing creative people, managing creativity, strategic leadership
Comments Off on Are We Mixing Up Creativity With Innovation?
Poor creative? Don’t blame the client as often the agency kills the idea
Share Tweet +1 Share This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, strategic management
Tagged agency presentations, agency renumeration, agency solutions, creative agency, creative ideas, Darren Woolley, marketing and communications, presentation skills, strategic management, TrinityP3
2 Comments
Creativity is a skill and not magic, genetically inherited, or a blessing from God
Share Tweet +1 ShareMarketers will often tell me that they do not care where the big idea comes from. Well it seems it truly can come from anywhere. My colleague and the co-founder of the Marketing FIRST Forum, Dan Hestbaek … Continue reading
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