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Tag Archives: creative ideas

Beware of cat – the perils of using fleeting amusements to promote your brand

Share Tweet +1 ShareThis post is by Toronto-based Pat Pirisi, an advertising creative director and Katherine Gougeon, a writer and strategist who are currently branding their joint marketing consultancy. Watch this space and judge whether they get their top button right. True … Continue reading

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Are We Mixing Up Creativity With Innovation?

Share Tweet +1 ShareThis post is by Andrew Armour. Andrew is the M.D. and Founder of Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes.  He is a consultant who specialises in marketing collaboration, partnerships and innovation. Everyone is a creative and … Continue reading

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Poor creative? Don’t blame the client as often the agency kills the idea

Share Tweet +1 Share This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Creativity is a skill and not magic, genetically inherited, or a blessing from God

Share Tweet +1 ShareMarketers will often tell me that they do not care where the big idea comes from. Well it seems it truly can come from anywhere. My colleague and the co-founder of the Marketing FIRST Forum, Dan Hestbaek … Continue reading

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