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Tag Archives: creative thinking

How superteams can help marketers to balance creative thinking and analysis

Share Tweet +1 ShareThis post is by Andrew Armour. Andrew is the M.D. and Founder of Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes.  He is a consultant who specialises in marketing collaboration, partnerships and innovation. Marketers have always faced the … Continue reading

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12 reasons why brainstorming does not work

Share Tweet +1 Share This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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