TrinityP3 logo

Tag Archives: Creative

An easy way to improve advertising process

Share13 Tweet +1 ShareShares 13When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration. That is, we look … Continue reading

Posted in marketing process optimisation | Tagged , , , , , , , , , | 5 Comments

Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’

Share Tweet +1 ShareShares 0US pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the … Continue reading

Posted in agency search & selection | Tagged , , , , , , , , , , , | Comments Off on Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’

Could media agencies become the movie studios of advertising?

Share Tweet +1 ShareShares 0Having undertaken a number of media reviews for financial services clients, it has become obvious the diversity of the category and how limited the media agency options there are in the market. We were reflecting on … Continue reading

Posted in media planning & buying | Tagged , , , , , , , , , , , , , , , , , , , , , , | Comments Off on Could media agencies become the movie studios of advertising?

MARKETERS – Before you pitch for an agency, read this!

Share3 Tweet +1 ShareShares 3Earlier this year we ran a pitch for a client and about 3 weeks in I realised that I had started to take the peculiarities of whole process for granted. You see, the Marketing Director called … Continue reading

Posted in agency search & selection | Tagged , , , , , , , , , | Comments Off on MARKETERS – Before you pitch for an agency, read this!

How much time does it take to run an agency pitch?

Share Tweet +1 ShareShares 0Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how … Continue reading

Posted in agency search & selection | Tagged , , , , , , , , , , , | Comments Off on How much time does it take to run an agency pitch?

A better way for advertisers’ to to select agencies

Share Tweet +1 ShareShares 0I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer … Continue reading

Posted in agency search & selection | Tagged , , , , , , , , , , , , | Comments Off on A better way for advertisers’ to to select agencies

Why television post production can take hours finding the right effect

Share Tweet +1 ShareShares 0Television production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money. Sometimes all the hours required is simply so the … Continue reading

Posted in television & electronic production | Tagged , , , , , , , , , , , , , , , , | Comments Off on Why television post production can take hours finding the right effect

Ten important considerations before an agency should agree to pitch for business

Here are ten important consideration every agency Managing Director / CEO should consider before agreeing to participate in a pitch / tender for a marketers business. Leave a comment with your thoughts.

Posted in agency search & selection | Tagged , , , , , , , , | 1 Comment

A Charlie Brown view of the advertising industry

Share Tweet +1 ShareShares 0

Posted in interesting observations | Tagged , , , , , , | Comments Off on A Charlie Brown view of the advertising industry