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Tag Archives: Creative
An easy way to improve advertising process
Share13 Tweet +1 ShareShares 13When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration. That is, we look … Continue reading
Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’
Share Tweet +1 ShareShares 0US pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the … Continue reading
Posted in agency search & selection
Tagged AdAge, agency, Avi Dan, Compensation, Creative, Digital, media, Procurement, remuneration, search, selection, value
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iQuit from the advertising industry of Singapore
Share Tweet +1 Share1Shares 1Was just sent this link to a website called iQuit. Very funny, unless you are the senior agency management at Y&R, Ogilvy, Publicis, Leo Burnett, BBDO, Saatchi & Saatchi, Grey, McCann WorldGroup or DDB in Singapore. … Continue reading
Posted in interesting observations
Tagged Account Management, art director, BBDO, copywriter, Creative, DDB, Grey, humour, iQuit, Leo Burnett, McCann Worldgroup, Ogilvy, Publicis, resign, Saatchi & Saatchi, satire, Singapore, Y&R
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MARKETERS – Before you pitch for an agency, read this!
Share3 Tweet +1 ShareShares 3Earlier this year we ran a pitch for a client and about 3 weeks in I realised that I had started to take the peculiarities of whole process for granted. You see, the Marketing Director called … Continue reading
Posted in agency search & selection
Tagged Advertising, agency, Creative, Digital, media, Pitching, PR, score cards, selection, Trade Press
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How much time does it take to run an agency pitch?
Share Tweet +1 ShareShares 0Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how … Continue reading
A better way for advertisers’ to to select agencies
Share Tweet +1 ShareShares 0I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer … Continue reading
Posted in agency search & selection
Tagged Advertising, agency, Creative, Digital, media, New Zealand, performance, pitch, process, remuneration, review, selection, tender
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Why television post production can take hours finding the right effect
Share Tweet +1 ShareShares 0Television production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money. Sometimes all the hours required is simply so the … Continue reading
Posted in television & electronic production
Tagged award winning, benchmarks, costs, Creative, digital effects, directors, edit suite, EFX, Film, post production, producers, production, SFX, sound effects, sound mix, television, VFX
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Ten important considerations before an agency should agree to pitch for business
Here are ten important consideration every agency Managing Director / CEO should consider before agreeing to participate in a pitch / tender for a marketers business. Leave a comment with your thoughts.
Continue reading
Posted in agency search & selection
Tagged agency selection, Confessions of an Advertising Man, Creative, David Ogilvy, Digital, marketing services, media, pitch, tender
A Charlie Brown view of the advertising industry
Share Tweet +1 ShareShares 0It is always interesting to see now only how popular culture sees the advertising industry but also how advertising sees itself. Here is a great example using the Peanuts Gang. But one of my favourite things … Continue reading
Posted in interesting observations
Tagged Advertising, Agencies, Charles Schultz, Charlie Brown, Creative, Peanuts, process
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What is it that TrinityP3 do?
Share Tweet +1 ShareShares 0We assess and benchmark television, print and digital productions, BUT we are not cost consultants because we do not get paid for the savings we identify. We help marketers select creative, digital, media, direct marketing, pubic … Continue reading
Posted in industry news & trends
Tagged Advertising, Creative, Marketing efficiency, media, operational assessments, process improvement, production, public relations, remuneration, strategic alignment
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What cost creativity?
Share Tweet +1 ShareShares 0An agency managing director was bemoaning the demise of the media commission system, because under this system there were no discussions about FTEs, overhead and profit multiples, retainer resource levels, or the like. Simply, the agency … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, art, Creative, Film, movies, Music, publishing, remuneration
Comments Off on What cost creativity?
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