An easy way to improve advertising process
When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Creative Tag
Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’
In an industry that exists on branding and selling an image, judging which agencies are truly "special" can be a challenge for clients".
iQuit from the advertising industry of Singapore
Whether you’re the person that writes the words, draws the pictures or talks to the clients, we’ve got just the resignation letter for you.
Could media agencies become the movie studios of advertising?
Having undertaken a number of media reviews for financial services clients, it has become obvious the diversity of the category and how limited the media agency options there are in the market.
MARKETERS – Before you pitch for an agency, read this!
Marketers (and procurement) before you commit yourself to running a pitch to select a new agency, here are a few tips and things to consider that you probably won't read or hear anywhere else.
How much time does it take to run an agency pitch?
Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered "how long should it take?"
A better way for advertisers’ to to select agencies
I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships...
Why television post production can take hours finding the right effect
Television production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money.
Ten important considerations before an agency should agree to pitch for business
Here are ten important consideration every agency Managing Director / CEO should consider before agreeing to participate in a pitch / tender for a marketers business:
A Charlie Brown view of the advertising industry
It is always interesting to see now only how popular culture sees the advertising industry but also how advertising sees itself. Here is a great example using the Peanuts Gang.
What is it that TrinityP3 do?
HAve you ever seen Pulp Fiction? TrinityP3 is the Mr Winston Wolf of marketing communications. We solve problems.
What cost creativity?
Advertising is not the only area of commerce where creativity is remunerated. Perhaps if we look at the other creative commercial categories, there will be lessons and insights into a new and better way forward.