Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration.
Having undertaken a number of media reviews for financial services clients, it has become obvious the diversity of the category and how limited the media agency options there are in the market.
Marketers (and procurement) before you commit yourself to running a pitch to select a new agency, here are a few tips and things to consider that you probably won't read or hear anywhere else.
Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered "how long should it take?"
I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships...
Television production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money.
Here are ten important consideration every agency Managing Director / CEO should consider before agreeing to participate in a pitch / tender for a marketers business:
It is always interesting to see now only how popular culture sees the advertising industry but also how advertising sees itself. Here is a great example using the Peanuts Gang.
Advertising is not the only area of commerce where creativity is remunerated. Perhaps if we look at the other creative commercial categories, there will be lessons and insights into a new and better way forward.