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Tag Archives: credentials presentations
Crank Score: Cutting through the creative wank around creative awards
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
Posted in agency solutions, industry news & trends, return on investment
Tagged agency credentials, crank score, creative agencies, creative awards, creative campaign, credentials presentations, Gunn Report, MADC, new business pitches
Comments Off on Crank Score: Cutting through the creative wank around creative awards
Poor practice agency credentials from P&W Advertising
Share Tweet +1 ShareI have written before on how poorly many agencies present themselves in a distinctive way generally, but especially in the pitch process. And I have provided ideas for agencies on how they can be different in an … Continue reading
How can an agency win the pitch when the client can’t even remember your name?
Share Tweet +1 ShareThe fact is you can’t. There is a belief that most marketers will know 3 agencies – the one they are with, the one they last worked with and one other. While simplistic, it is largely true. … Continue reading
Posted in agency search & selection
Tagged Advertising, chemistry meetings, credentials, credentials document, credentials presentations, Digital, media, Pitching, public relations, selection, tendering
Comments Off on How can an agency win the pitch when the client can’t even remember your name?
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