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Tag Archives: credentials presentations

Crank Score: Cutting through the creative wank around creative awards

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Poor practice agency credentials from P&W Advertising

Share Tweet +1 ShareI have written before on how poorly many agencies present themselves in a distinctive way generally, but especially in the pitch process. And I have provided ideas for agencies on how they can be different in an … Continue reading

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How can an agency win the pitch when the client can’t even remember your name?

Share Tweet +1 ShareThe fact is you can’t. There is a belief that most marketers will know 3 agencies – the one they are with, the one they last worked with and one other. While simplistic, it is largely true. … Continue reading

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