TrinityP3 logo

Tag Archives: credentials presentations

Crank Score: Cutting through the creative wank around creative awards

Share58 Tweet +12 ShareShares 60This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, industry news & trends, return on investment | Tagged , , , , , , , , | Comments Off on Crank Score: Cutting through the creative wank around creative awards

Poor practice agency credentials from P&W Advertising

Share9 Tweet +1 Share2Shares 11I have written before on how poorly many agencies present themselves in a distinctive way generally, but especially in the pitch process. And I have provided ideas for agencies on how they can be different in … Continue reading

Posted in agency search & selection | Tagged , , , , , , , |

How can an agency win the pitch when the client can’t even remember your name?

Share1 Tweet +1 Share3Shares 4The fact is you can’t. There is a belief that most marketers will know 3 agencies – the one they are with, the one they last worked with and one other. While simplistic, it is largely … Continue reading

Posted in agency search & selection | Tagged , , , , , , , , , , | Comments Off on How can an agency win the pitch when the client can’t even remember your name?