Crank Score: Cutting through the creative wank around creative awards
Counting the number of Creative Awards an agency wins doesn't necessarily tell you how creative they are. There is a better way – The Crank Score.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
credentials presentations Tag
Poor practice agency credentials from P&W Advertising
On the basis that show is more effective than tell, here is a good demonstration on the typical poor practice many agencies still insist on using to present their credentials.
How can an agency win the pitch when the client can’t even remember your name?
There is a belief that most marketers will know 3 agencies - the one they are with, the one they last worked with and one other. While simplistic, it is largely true.