Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
On the basis that show is more effective than tell, here is a good demonstration on the typical poor practice many agencies still insist on using to present their credentials.
There is a belief that most marketers will know 3 agencies - the one they are with, the one they last worked with and one other. While simplistic, it is largely true.