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Tag Archives: CRM

The 12 new data points of Christmas

Share Tweet +1 ShareThis post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital … Continue reading

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Value based agency remuneration considerations for direct response and retail advertisers

Share Tweet +1 ShareI had an interesting conversation with a client in early December last year as they had contacted me to discuss their media and creative requirements to meet their business growth objectives in the coming year. What made … Continue reading

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A year in review – Or the six things I’ve learned that I’d most like to fix in 2011

Share Tweet +1 ShareIt is almost the end of the year and people are looking back on the year past and ahead to 2011. I have been noticing how many advertisers and their agencies are trying to come to terms … Continue reading

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