TrinityP3 logo

Tag Archives: Customer centric

A thought provoking warning for marketers from media agency PHD

Share Tweet +1 ShareMumbrella today reports that “Media agency PHD has launched a provocative two minute video telling brands to “up their game” before the impending upheaval they face at the hands of the next generation of consumers”. Now there … Continue reading

Posted in data & direct marketing | Tagged , , , , , , , , , | Comments Off on A thought provoking warning for marketers from media agency PHD

A year in review – Or the six things I’ve learned that I’d most like to fix in 2011

Share Tweet +1 ShareIt is almost the end of the year and people are looking back on the year past and ahead to 2011. I have been noticing how many advertisers and their agencies are trying to come to terms … Continue reading

Posted in interesting observations | Tagged , , , , , | 1 Comment

The importance of collaboration between companies

Share Tweet +1 ShareRanjay Gulati, Harvard Business School professor and author of “Reorganize for Resilience: Putting Customers at the Center of Your Business,” recently spoke at the American Chamber of Commerce in Hong Kong. Katharine Schafli, Business Director at TrinityP3 … Continue reading

Posted in Evalu8ing - Relationship Performance Monitoring | Tagged , , , , , , | Comments Off on The importance of collaboration between companies