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Tag Archives: Customer centric

A thought provoking warning for marketers from media agency PHD

Share Tweet +1 ShareShares 0Mumbrella today reports that “Media agency PHD has launched a provocative two minute video telling brands to “up their game” before the impending upheaval they face at the hands of the next generation of consumers”. Now … Continue reading

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A year in review – Or the six things I’ve learned that I’d most like to fix in 2011

Share Tweet +1 ShareShares 0It is almost the end of the year and people are looking back on the year past and ahead to 2011. I have been noticing how many advertisers and their agencies are trying to come to … Continue reading

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The importance of collaboration between companies

Share Tweet +1 ShareShares 0Ranjay Gulati, Harvard Business School professor and author of “Reorganize for Resilience: Putting Customers at the Center of Your Business,” recently spoke at the American Chamber of Commerce in Hong Kong. Katharine Schafli, Business Director at … Continue reading

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