Anton is one of Australian's leading customer engagement consultants. With an eye for discovering greater marketing value and a love for listening to what customers are really saying about a brand. Anton has helped take global and local businesses including Microsoft, Nestlé, P&G, Gloria Jean's, Foxtel and American Express amongst others to the next level. Check out Anton's full bio here
If you can't measure it you can't manage it, and you can't manage what you're not measuring. Some common Direct Marketing mistakes are explained here:
Darren Woolley MD of TrinityP3 discusses what typically happens when it is time to measure and assess ROI on a direct marketing (eDM and direct mail) campaign.
Strategic alignment of brand and business can benefit from storytelling. Listening to stories is one of the best ways to understand what is happening in a complex and dynamic situation.
Intregrating customer relationship management (CRM) into a retail business and value based agency remuneration models for direct response and retail business models explained here: