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Tag Archives: customer relationship management

Data driven insights are the new black

Share184 Tweet +14 ShareShares 188This is a guest post by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a … Continue reading

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The Path to Data Driven Marketing

Share33 Tweet1 +11 ShareShares 35This is a guest post by Dean Harris, Director and Founder of Brand Navigator. Dean has worked for 20 years with businesses and organisations, helping them to make better, evidence-based decisions. The discipline of Marketing has … Continue reading

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Do you really know the effective Return On Investment of your Direct Marketing activity?

Share32 Tweet +12 ShareShares 34As in most situations where in-depth analysis is required to add clarity to a problem, “the devil is in the detail”, and for most marketers knowing where to look for the required detail, in a pre … Continue reading

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What is the real cost of your customer focused marketing strategy?

Share12 Tweet +12 ShareShares 14A client recently reported to us that their direct marketing (eDM and direct mail) response rate in cross-selling activities to existing customers was 3%, which they suggested was “a little under the industry average of 5%”. … Continue reading

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How marketers can exploit the full power of stories for brand and business strategy alignment

Share40 Tweet +11 ShareShares 41Storytelling in marketing is a hot topic, with

 a growing and well founded belief that legendary brands like Apple, Nike, Coca-Cola and Harley Davidson have been successful building great stories around their products that people naturally want to … Continue reading

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Value based agency remuneration considerations for direct response and retail advertisers

Share14 Tweet1 +13 ShareShares 18I had an interesting conversation with a client in early December last year as they had contacted me to discuss their media and creative requirements to meet their business growth objectives in the coming year. What … Continue reading

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