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Tag Archives: dan hestbaek

How to measure the cost of switching advertising agencies

Share Tweet +1 ShareThis is a guest post by Dan Hestbaek – Co-founder and CEO of Hestbæk Consult, the leading Marketing Management Consultancy in the Nordic region. Prior to an agency search process, many clients often ask us: 
“What is the … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, strategic management | Tagged , , , , , , , , , | Comments Off on How to measure the cost of switching advertising agencies

Creativity is a skill and not magic, genetically inherited, or a blessing from God

Share Tweet +1 ShareMarketers will often tell me that they do not care where the big idea comes from. Well it seems it truly can come from anywhere. My colleague and the co-founder of the Marketing FIRST Forum, Dan Hestbaek … Continue reading

Posted in agency solutions, interesting observations | Tagged , , , , , , , , , | 1 Comment