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Tag Archives: dan hestbaek

How to measure the cost of switching advertising agencies

Share43 Tweet +12 ShareShares 45This is a guest post by Dan Hestbaek – Co-founder and CEO of Hestbæk Consult, the leading Marketing Management Consultancy in the Nordic region. Prior to an agency search process, many clients often ask us: 
“What is … Continue reading

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Creativity is a skill and not magic, genetically inherited, or a blessing from God

Share42 Tweet +12 ShareShares 44Marketers will often tell me that they do not care where the big idea comes from. Well it seems it truly can come from anywhere. My colleague and the co-founder of the Marketing FIRST Forum, Dan … Continue reading

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