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Tag Archives: Darren Woolley
How agency relationship evaluations reflect your management style
Share23 Tweet7 +13 ShareShares 33This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation
Tagged 360 degree feedback, agency performance, agency relationship, agency score card, Darren Woolley, Evalu8ing, evaluation process, gap analysis, management style, Procurement
Comments Off on How agency relationship evaluations reflect your management style
Is television production assessment and management effective?
Share20 Tweet +11 ShareShares 21This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in interesting observations, marketing process optimisation, marketing procurement, return on investment, television & electronic production
Tagged agency remuneration, Asia, Australia, Darren Woolley, production company, return on investment, television advertising production, television production assessment, television production costs
Comments Off on Is television production assessment and management effective?
Procurement process: get all agencies in for a pitch Q&A?
Share20 Tweet +11 Share4Shares 25This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency search & selection, agency solutions, interesting observations, marketing procurement, public sector, strategic management
Tagged agency review, agency search, agency selection, creative agency tender, Darren Woolley, government procurement, pitch Q&A, procurement process, tender process
Comments Off on Procurement process: get all agencies in for a pitch Q&A?
How engagement agreements improve your agency interactions
Share22 Tweet +15 Share4Shares 31This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management
Tagged Collaboration, Darren Woolley, Engagement Agreement, kpis, marketing process, performance improvement, process improvement, sally webster, SLAs
Comments Off on How engagement agreements improve your agency interactions
What happens when cost is more important than marketing value?
Share52 Tweet +13 ShareShares 55This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment
Tagged agency fees, agency remuneration, benchmarking, cost reduction, CPM, Darren Woolley, marketing value, media agency, media cost, wfa global marketing week
1 Comment
Conquering the time management challenge for marketers
Share27 Tweet +12 ShareShares 29This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in interesting observations, marketing process optimisation, return on investment, strategic management
Tagged alignment, back to back meetings, busy cal, Collaboration, Darren Woolley, meeting calendar, outlook, time management, time management tips
Comments Off on Conquering the time management challenge for marketers
How to change your media, creative and digital agency all at once
Share21 Tweet +13 Share3Shares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency search & selection, agency solutions, case studies, marketing process optimisation, marketing procurement
Tagged agency review, agency roster, agency selection, chemistry workshops, collaborative concurrent pitch, creative agency, Darren Woolley, digital agency, media agency, pitch process
Comments Off on How to change your media, creative and digital agency all at once
Bian Que and the preventative approach to marketing process
Share34 Tweet +12 ShareShares 36This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged bian que, crisis management, Darren Woolley, marketing process, preventative marketing process, process optimisation, Procurement, remuneration benchmarking, supplier alignment
Comments Off on Bian Que and the preventative approach to marketing process
How to provide fact-based feedback to unsuccessful agencies in a pitch
Share24 Tweet +13 Share3Shares 30This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Overcoming the negative gravitational effects on production timelines
Share21 Tweet +12 ShareShares 23This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production
Tagged advertising development, advertising production, conceptualisation, Darren Woolley, media production, media strategies, production schedule, production timelines, tvc production
2 Comments
A prototype model for the marketing communications process
Share29 Tweet +16 Share6Shares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, data & direct marketing, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production
Tagged animatics, concept design, creative agencies, Darren Woolley, marketing budget, marketing communications process, production process, prototype model, transcreation
4 Comments
A tale on why procurement is a dirty word in marketing
Share18 Tweet +12 ShareShares 20This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
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