Publicis Omnicom Group merger – what is in it for marketers?
The Publicis Omnicom merger is big news! This post reviews the huge amount of opinion published and asks the important question "What's in it for marketers?"
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Darren Woolley Tag
How agency relationship evaluations reflect your management style
Do you have an agency relationship evaluation process? How does the evaluation process you choose reflect a particular style of management?
Is television production assessment and management effective?
How effective are television advertising production cost assessments? Here are cost savings and ROI figures from a number of recent projects.
Procurement process: get all agencies in for a pitch Q&A?
Here is a part of the procurement process that doesn't make any sense. Who would give up their competitive advantage in a multi-agency pitch Q&A?
How engagement agreements improve your agency interactions
Using SLAs and KPIs to improve agency process and performance is misguided. Read how Engagement Agreements are the key to improving collaboration.
What happens when cost is more important than marketing value?
Actual examples where cost reduction became more important than the results and value that marketing and their agencies were delivering.
The ultimate guide to APAC marketing management consultants
Updated April 2014: TrinityP3 has compiled a comprehensive guide to strategic marketing management consultants in the APAC region.
Conquering the time management challenge for marketers
How do you address the problem of arriving at meetings on time only to have to wait another 15 or so minutes? Here is a time management solution:
How to change your media, creative and digital agency all at once
Imagine you want to review your media agency, your creative agency and your digital agency at the same time? What is the best way to do this?
Bian Que and the preventative approach to marketing process
How does the story of Bian Que from Chinese history give us insights into the benefits of using a preventative approach to marketing process?
Overcoming the negative gravitational effects on production timelines
How do you avoid the gravitational effects on advertising production? How do you stop cost blowouts caused by fast approaching deadlines? Answers here:
A prototype model for the marketing communications process
Darren Woolley, MD of TrinityP3, presents a new prototype model for the marketing communications process based on the automobile industry model.
A tale on why procurement is a dirty word in marketing
Unfortunately, many procurement people follow process at the expense of any possible value existing in the outcome. Here are some worrying examples:
Why it is time to remove creative agencies from the production process
Why should you consider decoupling production from your agency? What production requirements do you need to take into account?
The ABC of getting agencies to collaborate with lessons from Dr Suess
Using the wisdom of Dr Suess this looks at ways to improve collaboration, communication and alignment between the agencies on your roster.