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The good, the bad and the ugly of real-time bidding

Share Tweet +1 ShareThis post is by Michael Smith. Michael is one of the UK’s digital veterans and is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms – a Marketing First Forum partner. It’s fair to say that few … Continue reading

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, media planning & buying, return on investment, social media & digital marketing | Tagged , , , , , , , | Comments Off on The good, the bad and the ugly of real-time bidding