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Tag Archives: datalicious

Measuring online and offline media value using media attribution

Share30 Tweet +12 ShareShares 32This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The media value chain: where value is created, lost and hidden

Share77 Tweet +11 ShareShares 78This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | Comments Off on The media value chain: where value is created, lost and hidden

Want to learn about media optimisation and how to boost media ROI?

Share34 Tweet +11 ShareShares 35To help celebrate ThinkVine’s visit to Sydney, Trinity P3  and Datalicious are hosting a 360° media event to help you get the most out of your media spend. Where: Room III – Establishment, Level 3, 252 George … Continue reading

Posted in data & direct marketing, industry news & trends, marketing process optimisation, media planning & buying, return on investment, strategic management | Tagged , , , , , , , , , , , , | Comments Off on Want to learn about media optimisation and how to boost media ROI?