A medical approach to marketing management – diagnosis then therapy
Marketing Management should never just be about treating symptoms. Here are several case studies where diagnosis was the key to effective therapy.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
digital agencies Tag
Agency remuneration and third party costs in marketing procurement
Answers to questions on the issues associated with agency remuneration and third party costs from our panel of marketers and agency leaders.
Agency Websites: Who’s Your Target Audience?
Stephan Argent of Marketing First Forum takes agencies to task about their poor and confusing websites and gives an overview on how they can improve.
Achieving alignment and collaboration with our agency search and selection process
A new strategic direction for a brand involved a review of their creative, media and digital agencies in just 10 weeks. This is the successful process we used:
Strategic business alignment for your digital agency
A high level of strategic management is required in achieving strategic business alignment of the various digital agencies. TrinityP3 offers agency solutions for digital here:
If your current agency arrangements are not working try something different
So what is the right number of agencies? And how do you decide? We discuss it here:
Agencies rethink creative
Interestingly many agencies are still treating their digital capabilities from their traditional creative.