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Tag Archives: digital agencies

A medical approach to marketing management – diagnosis then therapy

Share24 Tweet +14 ShareShares 28This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Agency remuneration and third party costs in marketing procurement

Share62 Tweet +13 Share4Shares 69This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Agency Websites: Who’s Your Target Audience?

Share15 Tweet1 +13 Share5Shares 24This post is by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With laptops open and a lively discussion underway last week, a client asked me where to look on an agency … Continue reading

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Achieving alignment and collaboration with our agency search and selection process

Share21 Tweet1 +12 ShareShares 24This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Strategic business alignment for your digital agency

Share15 Tweet +11 ShareShares 16If your creative agency is now digital, and your media agency is digital, your PR agency is digital, your sales promotion company is digital and your digital agency is now digital then where does responsibility for … Continue reading

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If your current agency arrangements are not working try something different

Share Tweet +1 ShareShares 0At the AANA Congress in early February this year I spoke about the growing complexity in the market place and the need for adopting a different approach to this complexity. Since then I have had a … Continue reading

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Agencies rethink creative

Share Tweet +1 ShareShares 0Today’s AAF Smart Brief reports that a segment on National Public Radio says that “the demand for ads that engage users on multiple platforms has forced traditional agencies to rethink creative and the types of workers … Continue reading

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