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Tag Archives: digital agencies
A medical approach to marketing management – diagnosis then therapy
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, case studies, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency remuneration, creative agency review, diagnosis then therapy, diagnostic process, digital agencies, marketing management, scope of work, strategic alignment
Comments Off on A medical approach to marketing management – diagnosis then therapy
Agency remuneration and third party costs in marketing procurement
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, return on investment, strategic management
Tagged agency profit margin, agency remuneration, CIPSA, cost structures, digital agencies, remuneration models, setting remuneration, third party costs
1 Comment
Agency Websites: Who’s Your Target Audience?
Share Tweet +1 ShareThis post is by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With laptops open and a lively discussion underway last week, a client asked me where to look on an agency website … Continue reading
Posted in agency search & selection, agency solutions, marketing procurement, social media & digital marketing
Tagged agency client list, agency search consultant, agency selection, agency websites, areas of expertise, digital agencies, marketing first forum, stephan argent, target audience
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Achieving alignment and collaboration with our agency search and selection process
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
Strategic business alignment for your digital agency
Share Tweet +1 ShareIf your creative agency is now digital, and your media agency is digital, your PR agency is digital, your sales promotion company is digital and your digital agency is now digital then where does responsibility for managing … Continue reading
Posted in agency search & selection, agency solutions, social media & digital marketing
Tagged agency solutions, Darren Woolley, digital agencies, Digital Marketing, social media, strategic alignment, strategic business alignment, strategic management, TrinityP3
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Agencies rethink creative
Share Tweet +1 ShareToday’s AAF Smart Brief reports that a segment on National Public Radio says that “the demand for ads that engage users on multiple platforms has forced traditional agencies to rethink creative and the types of workers needed … Continue reading
Posted in social media & digital marketing
Tagged Adforum, alignment, Caxtons, creative agencies, digital agencies, fragmentation, Huge, Nick Law, RG/A
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