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Tag Archives: digital agency

Are digital agency pricing models stuck in the 90s?

Share73 Tweet +14 ShareShares 77This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing procurement, social media & digital marketing, strategic management | Tagged , , , , , , , |

The role of procurement in unlocking marketing value

Share40 Tweet +11 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , , |

How to change your media, creative and digital agency all at once

Share21 Tweet +13 Share3Shares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Do you want a digital agency or a technology partner?

Share133 Tweet +110 Share13Shares 156This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, agency solutions, data & direct marketing, marketing procurement, social media & digital marketing, strategic management | Tagged , , , , , , , , |

3 things stopping traditional creative agencies being creative

Share53 Tweet +14 Share6Shares 63This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Why the right digital agency is essential (and urgent)

Share9 Tweet +11 ShareShares 10This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I read two completely unconnected articles yesterday that inadvertently proved each other right in theory and in practice, … Continue reading

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Paris AdForum Summit April 2012 – The added value of communication agencies?

Share18 Tweet +11 ShareShares 19This is a guest post by Florence Garnier – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 “We are operating in one of the most competitive sectors of all,” says Maurice … Continue reading

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Why your agency may not be your best solution for your digital strategy alignment

Share32 Tweet +13 ShareShares 35How did you select your digital agency? Did you need a Facebook page or a microsite or perhaps some banners ads and the creative agency said they can do that so it was easier to just … Continue reading

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An interesting way to get around global alignments

Share Tweet +1 ShareShares 0There are quite a few marketers that feel like they are “stuck” with their advertising and media agencies. This is because the agency was appointed at the global “AOR” Agency of Record often in the US … Continue reading

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Creative Agency Search & Selection – Case study

Share Tweet +1 ShareShares 0 Company Category: Global Telecommunications Brand or Issues: Entire organization e.g. brand communications, retail network, sponsorships, digital and direct response, direct and CRM, consumer and business proposition communications. Challenging Problem: Client engaged TP3 to facilitate a … Continue reading

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