Anton is one of Australian's leading customer engagement consultants. With an eye for discovering greater marketing value and a love for listening to what customers are really saying about a brand. Anton has helped take global and local businesses including Microsoft, Nestlé, P&G, Gloria Jean's, Foxtel and American Express amongst others to the next level. Check out Anton's full bio here
From the recent CIPSA Category Management Week a panel of marketers, agency and procurement leaders discuss the issues surrounding marketing procurement.
Imagine you want to review your media agency, your creative agency and your digital agency at the same time? What is the best way to do this?
What is the difference between a digital agency and a technology agency and why is this important for marketers? What does the future hold for both?
There is an underlying belief with some marketers that the creative agency is not necessarily the ideal solution anymore. Here are 3 core reasons:
Stephan Argent of Marketing First Forum discusses the urgent need for a kick-ass digital strategy to now take center stage in your marketing mix.
Florence Garnier reports from the Paris Adforum Summit 2012 - tackling issues around communication agencies, agency remuneration, digital technology, agency relationships and more.
How did you select your digital agency? Is your creative agency the best solution for digital strategy alignment? Strategic management of agency search and selection solutions here: