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Tag Archives: digital benchmarking

Turning advertising production costs into financial assets

Share22 Tweet +12 ShareShares 24One of the most overlooked assets are the digital assets created by the advertiser’s agency, design companies and direct marketing companies. It seems that for many advertisers the production process is a consumable one, with new … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, print production, strategic management, television & electronic production | Tagged , , , , , , , , |