Craig Hodges is the founder and CEO of King Content, Australia’s most awarded digital content marketing agency. With more than 20 years' experience in the content industry, Craig worked in magazines, publishing, internet radio and web development before embracing his true passion - digital content marketing. Check out the King Content blog and follow Craig on Twitter @King_Content
What exactly is content marketing? And how can you make it work for your brand? Here are 5 basic principles from Craig Hodges, CEO of King Content.