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Tag Archives: Digital Marketing
What does Google Hummingbird mean for Marketers?
Share52 Tweet +16 ShareShares 58This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011. There has been a … Continue reading
Posted in data & direct marketing, industry news & trends, interesting observations, social media & digital marketing
Tagged Digital Marketing, google glass, Google hummingbird, Knowledge Graph, not provided, organic search, panda update, penguin update, search engine optimisation, voice search
7 Comments
A digital marketing wake up call for marketers and their agencies
Share38 Tweet +12 ShareShares 40This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 A report, released by Adobe last week, underscores everything I’ve been seeing in the last few … Continue reading
Posted in industry news & trends, interesting observations, marketing process optimisation, return on investment, social media & digital marketing
Tagged agency roster, Digital Marketing, digital solutions, digital strategies, marketers and agencies, media channels, ROI, stephan argent
Comments Off on A digital marketing wake up call for marketers and their agencies
Keys to good marketing savings for the CPO
Share26 Tweet +11 ShareShares 27This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Professional procurement is the fastest growing profession … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, strategic management
Tagged Chief Procurement Officers, CIPS, corporate expenditure, CPO, Digital Marketing, marketing expenditure, marketing process, marketing savings, Procurement
Comments Off on Keys to good marketing savings for the CPO
A simple guide to choosing the right content management system
Share20 Tweet +11 ShareShares 21This post is by Paul Kent – a Senior Consultant at TrinityP3. Paul has over fifteen years experience in the media and advertising industry in both Europe and Australia. His career has spanned across both the agency and media … Continue reading
Posted in data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, mobile marketing, social media & digital marketing, strategic management
Tagged concrete5, content management system, Digital Marketing, drupal, joomla, modx, paul kent, website cms, wordpress
5 Comments
Advertising climate change – are we all in denial?
Share32 Tweet +13 ShareShares 35Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. … Continue reading
Posted in data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, return on investment, social media & digital marketing, strategic management, television & electronic production
Tagged advertising and marketing, al gore, brand positioning, Climate Change, Digital Marketing, Jon Bradshaw, marketing landscape, media consumption, television advertising
Comments Off on Advertising climate change – are we all in denial?
How digital and data drive marketers to four extremes
Share44 Tweet +12 ShareShares 46This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I just came back from the World … Continue reading
The Great Digital Race – discover the Australian winners and losers in 2013
Share24 Tweet +13 ShareShares 27This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading
The humorous impact of using the wrong online metrics
Share167 Tweet +11 ShareShares 168This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in data & direct marketing, interesting observations, mobile marketing, return on investment, social media & digital marketing
Tagged buy-ral, Darren Woolley, data insights, Digital Marketing, direct response campaign, effectiveness awards, online metrics, ROI, social media measurement, TrinityP3, viral video
3 Comments
If digital media strategy buzz words leave you baffled, you may need one of these
Share53 Tweet +11 ShareShares 54This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, data & direct marketing, interesting observations, mobile marketing, social media & digital marketing
Tagged adobe systems, bs detector, Darren Woolley, digital buzz words, Digital Marketing, digital media strategy, digital strategy, three letter acronym, tla, TrinityP3
2 Comments
Thank you is a global phenomenon for marketers
Share55 Tweet +13 ShareShares 58This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading
Posted in customer relationship management, data & direct marketing, marketing process optimisation, return on investment, strategic management
Tagged anton buchner, benchmarking marketing, customer engagement, customer lifecycle plan, customer satisfaction, Digital Marketing, Marketing strategy, ROI, thank you strategy, TrinityP3
6 Comments
10 reasons why marketers need to ‘dislike’ Facebook
Share26 Tweet +12 ShareShares 28This post is by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 As a marketer, do you ‘like’ Facebook? Or do you ‘dislike’ Facebook? In the Facebook world, you do not really … Continue reading
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