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Tag Archives: Digital Marketing

What does Google Hummingbird mean for Marketers?

Share52 Tweet +16 ShareShares 58This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011.  There has been a … Continue reading

Posted in data & direct marketing, industry news & trends, interesting observations, social media & digital marketing | Tagged , , , , , , , , , | 7 Comments

A digital marketing wake up call for marketers and their agencies

Share38 Tweet +12 ShareShares 40This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 A report, released by Adobe last week, underscores everything I’ve been seeing in the last few … Continue reading

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What Marketing 3.0 means for 2014: Follow, faster, further

Share45 Tweet +11 ShareShares 46This post is by Kathy Hatzis, Client Business Director at TrinityP3. Kathy specialises in delivering maximum marketing efficiencies & effectiveness for CMOs and their leadership teams.  As Mad Men sat around their boardroom table, drinking scotch … Continue reading

Posted in agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , | Comments Off on What Marketing 3.0 means for 2014: Follow, faster, further

Top 20 strategic marketing management posts for the first half of 2013

Share48 Tweet +12 ShareShares 50This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , | Comments Off on Top 20 strategic marketing management posts for the first half of 2013

Keys to good marketing savings for the CPO

Share26 Tweet +11 ShareShares 27This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view.  Professional procurement is the fastest growing profession … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , | Comments Off on Keys to good marketing savings for the CPO

AANA Connect Conference – 10 take-outs to take-away

Share24 Tweet +12 ShareShares 26This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

Posted in agency solutions, case studies, customer relationship management, data & direct marketing, industry news & trends, media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | 2 Comments

A simple guide to choosing the right content management system

Share20 Tweet +11 ShareShares 21This post is by Paul Kent – a Senior Consultant at TrinityP3. Paul has over fifteen years experience in the media and advertising industry in both Europe and Australia. His career has spanned across both the agency and media … Continue reading

Posted in data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, mobile marketing, social media & digital marketing, strategic management | Tagged , , , , , , , , | 5 Comments

Advertising climate change – are we all in denial?

Share32 Tweet +13 ShareShares 35Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. … Continue reading

Posted in data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , | Comments Off on Advertising climate change – are we all in denial?

How digital and data drive marketers to four extremes

Share44 Tweet +12 ShareShares 46This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I just came back from the World … Continue reading

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The Great Digital Race – discover the Australian winners and losers in 2013

Share24 Tweet +13 ShareShares 27This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

Posted in data & direct marketing, industry news & trends, interesting observations, social media & digital marketing | Tagged , , , , , , , , | 1 Comment

Top 25 TrinityP3 strategic marketing management posts of 2012

Share44 Tweet +12 ShareShares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , , | Comments Off on Top 25 TrinityP3 strategic marketing management posts of 2012

The humorous impact of using the wrong online metrics

Share167 Tweet +11 ShareShares 168This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in data & direct marketing, interesting observations, mobile marketing, return on investment, social media & digital marketing | Tagged , , , , , , , , , , | 3 Comments

If digital media strategy buzz words leave you baffled, you may need one of these

Share53 Tweet +11 ShareShares 54This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, data & direct marketing, interesting observations, mobile marketing, social media & digital marketing | Tagged , , , , , , , , , | 2 Comments

Thank you is a global phenomenon for marketers

Share55 Tweet +13 ShareShares 58This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

Posted in customer relationship management, data & direct marketing, marketing process optimisation, return on investment, strategic management | Tagged , , , , , , , , , | 6 Comments

10 reasons why marketers need to ‘dislike’ Facebook

Share26 Tweet +12 ShareShares 28This post is by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 As a marketer, do you ‘like’ Facebook? Or do you ‘dislike’ Facebook? In the Facebook world, you do not really … Continue reading

Posted in industry news & trends, interesting observations, social media & digital marketing | Tagged , , , , , , , , , | 5 Comments