Global Marketing
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About Stephan Argent

Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore

Tips on how to bridge the digital advertising divide

May 16, 2012

Here are ten suggestions for evolving a partnership between client and agency specifically for the purpose of driving that client’s business in the digital age.

digital media zone Tag

About Stephan Argent

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Managing Marketing: What Makes A Great Marketing, Media & Advertising Event Like Mumbrella360

Why hourly rates are no measure of value when negotiating agency fees

Beware shiny object syndrome when you pitch your business

digital media zone Tag

About Stephan Argent

Tips on how to bridge the digital advertising divide

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

Managing Marketing: What Makes A Great Marketing, Media & Advertising Event Like Mumbrella360

Why hourly rates are no measure of value when negotiating agency fees

Beware shiny object syndrome when you pitch your business

Managing Marketing: The Importance of Leveraging And Optimising Sponsorships