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Tag Archives: Digital media

The role of procurement in unlocking marketing value

Share40 Tweet +11 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , , | 1 Comment

Insights from the State of the Media industry survey

Share55 Tweet +15 Share4Shares 64This post is by Denise Shrivell, Founder of MediaScope which offers a growing range of resources & services for marketers, agencies, media owners and advertising sales specialists. Just after Mumbrella360 last year I first met Darren Woolley … Continue reading

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Advertising Climate Change – solving the square peg, round hole dilemma

Share40 Tweet +12 ShareShares 42Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. There … Continue reading

Posted in customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management | Tagged , , , , , , , , , | Comments Off on Advertising Climate Change – solving the square peg, round hole dilemma

Content marketing 101: Five basic principles you will need

Share37 Tweet +13 ShareShares 40This post is by Craig Hodges, the founder and CEO of King Content, Australia’s most awarded digital content marketing agency. Craig worked in magazines, publishing, internet radio and web development before embracing his true passion – digital content … Continue reading

Posted in data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, social media & digital marketing, strategic management | Tagged , , , , , , , , | 4 Comments

Cultural barriers to change in advertising agencies

Share38 Tweet2 +11 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, agency solutions, marketing process optimisation, return on investment, strategic management | Tagged , , , , , , , , , | 10 Comments

Is film dead for making television advertising commercials?

Share5 Tweet +15 Share3Shares 13This is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value … Continue reading

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Some of the differences between traditional and digital media planning and buying

Share15 Tweet +11 Share2Shares 18One of the common questions we get asked, especially from procurement, is the difference between digital media planning and buying and traditional media planning and buying like television, newspapers, radio, magazines etc. (For clarity and brevity … Continue reading

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Tips on how to bridge the digital advertising divide

Share49 Tweet +13 ShareShares 52This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 When it comes to digital and “traditional” media, clients and agencies seem to have come to … Continue reading

Posted in agency solutions, media planning & buying, social media & digital marketing | Tagged , , , , , , , , , | 5 Comments

All things digital in plain English

Share Tweet +1 ShareShares 0In digital media, there is often a knowledge pyramid within organisations, both marketing and agency. That means that the closer you get to the top the thinner the knowledge base. That is why I thought it … Continue reading

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The day the media died?

Share Tweet +1 ShareShares 0Okay, clearly I have been spending too much time on YouTube. The truth is that our Senior Digital Consultant, Russell Easther sent these too me and while at over 9 minutes this video on YouTube is … Continue reading

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