Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Advertising production costs are second only to media expense so production benchmarking is much in demand. Check out our top ten strategic management tips here:
"The cynic knows the price of everything and the value of nothing." Oscar Wilde. Here are 3 examples recently of marketing procurement being naive, or perhaps cynical.