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About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com

Ten tips for managing advertising production costs more effectively

January 25, 2012

Advertising production costs are second only to media expense so production benchmarking is much in demand. Check out our top ten strategic management tips here:

Is marketing procurement cynical or just naive?

December 4, 2009

"The cynic knows the price of everything and the value of nothing." Oscar Wilde. Here are 3 examples recently of marketing procurement being naive, or perhaps cynical.

digital production Tag

About Darren Woolley

Is marketing procurement cynical or just naive?

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