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Tag Archives: digital production
Ten tips for managing advertising production costs more effectively
Share16 Tweet +13 Share1Shares 20It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, print production, social media & digital marketing, strategic management, television & electronic production, Top 10
Tagged advertising production, agency solutions, cost assessments, Darren Woolley, digital production, managing advertising production, marketing process optimisation, production benchmarking, production costs, strategic management, TrinityP3
Comments Off on Ten tips for managing advertising production costs more effectively
Is marketing procurement cynical or just naive?
Share Tweet +1 ShareShares 0“The cynic knows the price of everything and the value of nothing.” Oscar Wilde Here are 3 examples recently of marketing procurement being naive, or perhaps cynical.
Posted in agency remuneration / compensation
Tagged advertising production, agency remuneration, benchmarking, digital production, marketing procurement, print production, Procurement, rate cards, television
Comments Off on Is marketing procurement cynical or just naive?
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