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Tag Archives: Digital

Procurement panels do not always deliver on their promise

Share Tweet +1 ShareRecently I have noticed that the traditional procurement “panel” approach to supplier management has been increasingly failing to deliver. One of the key reasons for this is the increasing diversity in agency services, specialities and core capabilities … Continue reading

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A thought provoking warning for marketers from media agency PHD

Share Tweet +1 ShareMumbrella today reports that “Media agency PHD has launched a provocative two minute video telling brands to “up their game” before the impending upheaval they face at the hands of the next generation of consumers”. Now there … Continue reading

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Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’

Share Tweet +1 ShareUS pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the same. … Continue reading

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11 trends in marketing services for 2011

Share Tweet +1 ShareIn December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature. With the slow emergence from Global Financial Crisis, there is a focus on … Continue reading

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Could media agencies become the movie studios of advertising?

Share Tweet +1 ShareHaving undertaken a number of media reviews for financial services clients, it has become obvious the diversity of the category and how limited the media agency options there are in the market. We were reflecting on this … Continue reading

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MARKETERS – Before you pitch for an agency, read this!

Share Tweet +1 ShareEarlier this year we ran a pitch for a client and about 3 weeks in I realised that I had started to take the peculiarities of whole process for granted. You see, the Marketing Director called me … Continue reading

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How much time does it take to run an agency pitch?

Share Tweet +1 ShareLast week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how much … Continue reading

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The future of advertising – Fast Company

Share Tweet +1 ShareA big thank you to St John Craner in New Zealand for this link to a Fast Company article on The Future of Advertising. It is about were Madison Ave, New York met with Hyper Island, Sweden … Continue reading

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What TrinityP3 is known for and what we do

Share Tweet +1 ShareOn the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan (Who picked up 3 Caxton Awards on the weekend), a creative team from … Continue reading

Posted in agency remuneration / compensation, agency search & selection, social media & digital marketing, television & electronic production | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

Replacing “Above the line” (ATL) & “Below the line” (BTL) with CONTENT & CHANNEL

Share Tweet +1 ShareFor far too long marketers and advertisers have held on to the outdated terms of ATL and BTL with increasingly more activity being Through the Line (TTL). Internet advertising and more importantly Social Media has blurred the … Continue reading

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A better way for advertisers’ to to select agencies

Share Tweet +1 ShareI was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer who … Continue reading

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If chemistry is so important, why do so many agencies get it so horribly wrong?

Share Tweet +1 SharePsychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a work environment. But there are things you can do to ensure a chemistry session with a potential … Continue reading

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How can an agency win the pitch when the client can’t even remember your name?

Share Tweet +1 ShareThe fact is you can’t. There is a belief that most marketers will know 3 agencies – the one they are with, the one they last worked with and one other. While simplistic, it is largely true. … Continue reading

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Ten important considerations before an agency should agree to pitch for business

Here are ten important consideration every agency Managing Director / CEO should consider before agreeing to participate in a pitch / tender for a marketers business. Leave a comment with your thoughts.
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In a world were everything is digital here is the outcome

Share Tweet +1 ShareWith the industry discussing the future of digital agencies as specialist, and with everything now being digital, here is a very entertaining short film that possibly demonstrates the inevitable future, where the pixel is king! This was … Continue reading

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