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Tag Archives: direct marketing

Data driven insights are the new black

Share184 Tweet +14 ShareShares 188This is a guest post by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a … Continue reading

Posted in customer relationship management, data & direct marketing, marketing process optimisation, social media & digital marketing, strategic management | Tagged , , , , , , , , , |

Do you really know the effective Return On Investment of your Direct Marketing activity?

Share32 Tweet +12 ShareShares 34As in most situations where in-depth analysis is required to add clarity to a problem, “the devil is in the detail”, and for most marketers knowing where to look for the required detail, in a pre … Continue reading

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What is the real cost of your customer focused marketing strategy?

Share12 Tweet +12 ShareShares 14A client recently reported to us that their direct marketing (eDM and direct mail) response rate in cross-selling activities to existing customers was 3%, which they suggested was “a little under the industry average of 5%”. … Continue reading

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If chemistry is so important, why do so many agencies get it so horribly wrong?

Share Tweet +1 ShareShares 0Psychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a work environment. But there are things you can do to ensure a chemistry session with a … Continue reading

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Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!

Share Tweet2 +1 ShareShares 2According to our calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter. To get this into some prospective, … Continue reading

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