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Tag Archives: direct procurement

Advertising agency perspective on the role and function of marketing procurement

Share5 Tweet +12 ShareShares 7At the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing … Continue reading

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1

Share18 Tweet +12 ShareShares 20The pre-conference session kicked off with a presentation on the “maturation of marketing procurement” detailed in a session presented by Steve Lightfoot from the WFA and Paul Duxbury from SPIRE Worldwide. Through research and case studies … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation | Tagged , , , , , , , , , , | Comments Off on ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1