Win International Awards – Lose the business: It happens a lot
There are many examples of outstanding, award winning and also Effectiveness Award Winning campaigns that ultimately lead to the agency being replaced. Why?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
effectiveness Tag
How can the relationship between procurement, marketing and agencies be improved?
Here, Bruno speaks about how the relationship between procurement, agencies and marketing can be improved.
Consolidating Marketing Services To One Supplier – Case study
Check out this Case Study about a regional insurance company with operations in multiple countries
Measure, measurement and accountability failure – Adforum Day 4
Even here in New York City, the home of advertising, at the Adforum CEO Summit, agencies are talking about results and accountability but the reality is sadly lacking.
Beware of the “hit-and-run” procurement professional
There is a type of procurement professional I meet that can best be described as ‘hit and run’.