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Tag Archives: effectiveness

Win International Awards – Lose the business: It happens a lot

Share Tweet +1 ShareShares 0How often does this happen? Just read in AdNews that Orcon, NZ internet service provider, has awarded their advertising account to DraftFCB after a pitch. This is following the highly awarded “Iggy Pop” campaign developed by … Continue reading

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How can the relationship between procurement, marketing and agencies be improved?

Share Tweet +1 ShareShares 0At the ANA Marketing Financial Management Conference I attended in Boca Raton, Florida, Bruno Gralpois, Director, Global Agency Management at Microsoft Corporation spoke with Casey Jones from Brief Logic on how improving inputs (briefs) can improve … Continue reading

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Consolidating Marketing Services To One Supplier – Case study

Share Tweet +1 ShareShares 0 Company Category: Financial Services Challenging Problem: A regional insurance company with operations in multiple countries had various “best-of-breed” service providers in each market in the areas of digital, CRM, direct marketing and database marketing, but … Continue reading

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Measure, measurement and accountability failure – Adforum Day 4

Share Tweet +1 ShareShares 0NEW YORK: Even here in New York City, the home of advertising, at the Adforum CEO Summit, agencies are talking about results and accountability but the reality is sadly lacking. Today we met with two of … Continue reading

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Beware of the “hit-and-run” procurement professional

Share Tweet +1 ShareShares 0There is a type of procurement professional I meet that can best be described as ‘hit and run’. They target marketing, aim for the ‘low hanging fruit’ or the ‘quick wins’ then hit the agency remuneration … Continue reading

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