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Tag Archives: effectiveness
Win International Awards – Lose the business: It happens a lot
Share Tweet +1 ShareShares 0How often does this happen? Just read in AdNews that Orcon, NZ internet service provider, has awarded their advertising account to DraftFCB after a pitch. This is following the highly awarded “Iggy Pop” campaign developed by … Continue reading
Posted in agency search & selection
Tagged Adnews, Advertising, Awards, Cannes Awards, commercial results, creative awards, DraftFCB, effectiveness, Marketers, Orcon, performance, The Special Group
How can the relationship between procurement, marketing and agencies be improved?
Share Tweet +1 ShareShares 0At the ANA Marketing Financial Management Conference I attended in Boca Raton, Florida, Bruno Gralpois, Director, Global Agency Management at Microsoft Corporation spoke with Casey Jones from Brief Logic on how improving inputs (briefs) can improve … Continue reading
Posted in Evalu8ing - Relationship Performance Monitoring
Tagged agency, alignment, clarity, effectiveness, efficiency, performance, Relationships, respect, trust
Comments Off on How can the relationship between procurement, marketing and agencies be improved?
Consolidating Marketing Services To One Supplier – Case study
Share Tweet +1 ShareShares 0 Company Category: Financial Services Challenging Problem: A regional insurance company with operations in multiple countries had various “best-of-breed” service providers in each market in the areas of digital, CRM, direct marketing and database marketing, but … Continue reading
Posted in case studies
Tagged agency, effectiveness, efficiency, management, modelling, remuneration, resource plan, strategic alignment, structure
Comments Off on Consolidating Marketing Services To One Supplier – Case study
Measure, measurement and accountability failure – Adforum Day 4
Share Tweet +1 ShareShares 0NEW YORK: Even here in New York City, the home of advertising, at the Adforum CEO Summit, agencies are talking about results and accountability but the reality is sadly lacking. Today we met with two of … Continue reading
Posted in agency search & selection
Tagged Adforum, CEO Summit, effectiveness, Marketing, performance, Results, ROI
Comments Off on Measure, measurement and accountability failure – Adforum Day 4
Beware of the “hit-and-run” procurement professional
Share Tweet +1 ShareShares 0There is a type of procurement professional I meet that can best be described as ‘hit and run’. They target marketing, aim for the ‘low hanging fruit’ or the ‘quick wins’ then hit the agency remuneration … Continue reading
Posted in agency remuneration / compensation
Tagged CIPSA, costs, effectiveness, efficiency, Marketing, metrics, performance, Procurement
Comments Off on Beware of the “hit-and-run” procurement professional
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